Parents with kids are the sweet spot for mobile marketers. This group not only uses their phone for more shopping tasks, but is also most receptive to marketing programs on their smartphones. ...Read the whole story
The infrastructure is falling into place to serve as a solid foundation for explosive m-payments growth, says Juniper. Now all we need are customers. ...Read the whole story
Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site with Good, an integrated media and community action platform, to highlight personal experiences on how data and technology change the way businesses operate. ...Read the whole story
More than a dozen major retailers, such as Target and Sears, announced plans to create a mobile payments network that will challenge other m-payments initiatives, including Google Wallet and Isis, backed by mobile carriers Verizon Wireless, AT&T and T-Mobile USA. ...Read the whole story
Heartland Automotive Services, a franchisee of Jiffy Lube, has agreed to pay $47 million to settle a class-action lawsuit accusing it of spamming millions of consumers with text ads for discounts. ...Read the whole story
Many industry technophobes believe handheld devices will eventually replace the remote traditional control and British satellite operator Sky has launched a service where the iPad can fill that role. An app allows changing channels as well as pausing and rewinding with taps on the screen. ...Read the whole story
With a slight but measurable uptick in home sales and new construction, the real estate industry is seeing something of a rebound in 2012. Still, Borrell Associates predicts advertising in the category overall will be down 16.4% overall. Online, however, will remain a bright spot, with ad spending expected to increase 15% to $13 billion this year. ...Read the whole story
It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps? ...More
The whole enchilada of ad-supported media is growing less than expected this year, but online video and mobile video are a few bright spots. That's among the conclusions in a revised forecast from Pivotal Research that pegs ad-supported media growth overall in 2012 at about 1% above last year, due in part to a weaker-than-expected national TV market, Pivotal Research analyst Brian Wieser said in his report. However, video remains a growth area despite the market sluggishness. ...More
The ad agency Redpepper is causing a stir with a new app that uses facial recognition software to identify Facebook users when they enter retail stores, and then sends them ads based on their Facebook "likes." ...More