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• Microsoft Advertising Rolls With Multichannel Ad Units by Laurie Sullivan

  Microsoft is rolling out a series of new ad units to support the more than $8.4 billion marketers spend quarterly on online media ads. The units, ranging in size and function, will assist marketers with multichannel advertising strategies across PC, tablet, Xbox, Skype and mobile. ...Read the whole story

• retail Online Retail Isn't Always Better Retail by Karl Greenberg

  A new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which two out of five consumers will do their shopping online this year (nearly double the number from five years ago), going to a physical store can save money and time. ...Read the whole story

• beverages Dos Equis Gives New Meaning To Mobile by Tanya Irwin

  Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks serving delicacies including alligator tail empanadas in Miami, a jellyfish baguette in Dallas or grilled kangaroo in Houston. ...Read the whole story

• Gannett Acquires Blinq To Boost Social Marketing by Mark Walsh

  Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq develops and executes ad campaigns on Facebook and other social networks. ...Read the whole story

• GroupM Names Bluman To Head Digital by Steve McClellan

  GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital media veteran Ari Bluman to fill it. ...Read the whole story

• Adblade Tests Political Ad Targeting Online Before Airing On TV by Laurie Sullivan

  With three months to go until the U.S. presidential elections, political ad spending has already exceeded $500 million, as political candidates rush to target specific messages on tax cuts and healthcare initiatives, according to reports. But the message doesn't always reach the correct voters. ...Read the whole story

Showrooming All Along The Way by Chuck Martin

The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research focuses on the effects of "showrooming" as well as its impacts. For example, 40 percent of mobile users use their device to price-shop while in the store, according to ExactTarget. GroupM this week also addressed the practice in a new report that similarly found that 44 percent of customers use mobile to shop in-store. ...More

• Meeting the Video Promotion Challenge by Ted May

  My last article article focused on the challenge presented by the collapse of the long-established conventions for programming and promoting linear television in the new "television" viewing environment: increasingly un-tethered to the TV set and unbounded by time. This challenge is lent urgency by the fact that the online search-and-discovery experience has not kept pace with consumer interests. In spite of the superabundance of viewing options that online makes available, finding "something to watch" is still frustrating and often painful, so consumer awareness, adoption, usage and monetization of online video all suffer. ...More

• Natural Language Connects Search And Social by Rob Garner

  For all of the talk about "search and social" as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this because many search professionals are not fully leveraging their keyword skills in social areas, and social media marketers are not leveraging search-based keyword tools for social audiences as much as they should. ...More

• Marketing or Design Thinking? by Mike Bloxham

  As the trend toward greater consumer control and interaction around messages grows, the number of social contexts increase. Many of the established practices that characterize long-established marketing thinking then become strained. ...More

• Facebook Visitors Decline YoY in June by Erik Sass

  Facebook had fewer unique U.S. visitors in June 2012 than it did in June 2011, according to comScore, marking the first time that the world's dominant social network has experienced a year-over-year decline. In June 2011 Facebook attracted 160.9 million unique visitors; the number declined by 1.1 million, or 0.7%, to 159.8 million unique visitors in June 2012. The peak number of users was achieved in January of this year, when Facebook attracted 168 million unique U.S. visitors, also per comScore. ...More

• FCC: Broadband Still Not Being Deployed In 'Reasonable And Timely' Fashion by Wendy Davis

  Broadband in the U.S. still isn't being deployed in a "reasonable and timely" fashion, the Federal Communications Commission said on Tuesday in an annual report about high-speed Web service. This report marks the third time in a row the FCC has found broadband deployment lacking. ...More

• 10 Ways Facebook Has Changed Since 2004 by David Berkowitz

  Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since then. Here are 10 quotes from the media kit that illustrate what has changed with Facebook, media, and online advertising. ...More