Mobile In, Mobile Out: 'WSJ' Reporters Vlog From The Field by Steve Smith

"WSJ" and Tout are giving over 2000 reporters the ability to capture and post video clips from the field. WorldStream is offering a video feed of edited but relatively raw video from the field sometimes minutes after it occurs. ...Read the whole story

  • Magazine Mobile Codes Up 107%, Now On 10% Of Ads by Steve Smith

    Print needs digital. Magazines and their advertisers are rushing faster than ever to leverage mobile 2D code technologies to amplify and enhance the page. Code instances in magazines more than doubled in the last year. ...Read the whole story

  • retail 'Connected Traditionalists' Show Most Growth Potential by Sarah Mahoney

    "The relative size of this segment will grow over time and steal share from Traditionalist shoppers as the uptake of smartphones and tablets continues to expand to the general population, and digital channels become a ubiquitous part of the shopping process." ...Read the whole story

  • food Slim Jim Leverages Facebook Crowdsourcing by Karlene Lukovitz

    The crowdsourcing-driven strategy was responsible for naming the community manager, and fans are regularly asked to decide which challenges the Sultan will take on, as well as for their feedback on videos, other content, and new and existing products. ...Read the whole story

  • ESPN Debuts College Football App by David Goetzl

    ESPN is launching a new app devoted to college football, with a version optimized for iPad users. Also available is access to WatchESPN, which offers live coverage of a buffet of games each Saturday. ...Read the whole story

  • Apple Beats Samsung In Court, Google Impact Debated by Mark Walsh

    Apple's sweeping legal victory over Samsung in the patent trial that ended Friday raised the possibility of collateral damage for Google's Android operating system. Samsung is the biggest manufacturer of Android-based devices. How much the $1 billion verdict against Samsung will really affect Android's rapid growth and dominant market position isn't yet clear. ...Read the whole story

search Did Mobile Just Become The Backbone Of Search, Brands? by Laurie Sullivan

In the moment. That's what mobile apps address -- a quick and targeted search in the moment. Mobile apps have become the consumer-facing front end of companies on small devices that sit in the pockets and purses of millions of people. And if integrated correctly with search, they become the first step to a prosperous relationship between brands and consumers. ...More

  • Mobility Illustrated: Comcast Xfinity Gets The Apple Vibe? Really? by Steve Smith

    Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. But we shouldn't let this superb vision of an interconnected future pass by without props. ...More

  • Ad Preferences Of Social And Mobile Users by Jack Loechner

    Following on yesterday's Research Brief on connected TV ad preferences, a new study from Harris Interactive on behalf of MediaBrix shows that only 28% of Facebook users prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. ...More