Wednesday, August 29, 2012
  • Moms Mobilized: Smartphones Prominent In Back-To-School Planning

    Mobile devices are becoming as common to the back-to-school ritual as fights over hem lengths and a new backpack. A new IAB/Meredith study shows that smartphones are a mom's new BFF during these stressful times. ...Read the whole story

  • Cinemagram Draws Brands To 'Remixes'

    The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw a rapidly growing following is Cinemagram, whose iPhone app has attracted more than 2 million users since launching six months ago. ...Read the whole story

  • Flipboard Hits Two Years, 20 Million Users

    One of the early darlings of iPad app development, content aggregator Flipboard, celebrates a second anniversary by touting its 20 million users and high hang times. ...Read the whole story

  • thePlatform Refines Online Video mpx

    Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce features to mpx -- its cloud-based online video management and distribution system. NBCU picked thePlatform to handle video management and distribution for the USA, Syfy and Oxygen cable networks. ...Read the whole story

  • Magazines Adopt QR Codes, Digital Watermarks

    Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed 2,200 mobile action codes in the second quarter of 2012. The most popular use for mobile action codes is linking to mobile video: ...Read the whole story

Around The Net

Tasti D-Lite: Give Customer Check-Ins Their Just Desserts

One of the earliest merchant adopters of foursquare check-ins, Tasti D-Lite has learned to get beyond harvesting local social behaviors. Surprise your loyal customers, listen to their feedback, and you may catch them doing victory dances ...More

  • Mobile Marketing Should Be Less Distraction, More Interaction

    Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's engagement with mobile content. I personally think the time has come, but ...More

  • Fate Of Second-Screening Still Being Determined

    No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with it simultaneously on another device. Will it catch on? ...More