Placed Analytics Finds Mobile Often Really Means 'Mobile' by Steve Smith

About a third of mobile apps measured by location analytics firm Placed actually were being used while the owner was in motion. Get used to it. The meaning of "context" is not going to get any simpler. ...Read the whole story

  • MMA: Mobile Should Be 7% Of Ad Mix by Mark Walsh

    The Mobile Marketing Association issued a report recommending that mobile should be 7%, on average, of current ad budgets. Furthermore, the analysis projects that mobile's share of the media mix is calculated to increase at least 10%, based on growing adoption of smartphones alone. ...Read the whole story

  • Multiscreen Ad Targeting Connects With Consumer Experience by Laurie Sullivan

    A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to TVs -- simultaneously or in sequence depending on the products and services, per a Google study. ...Read the whole story

  • Entertainment Marketers Push M-Commerce by Mark Walsh

    Entertainment industry businesses have been at the forefront of advertising in emerging media. Mobile is no exception. A new report by Millennial Media focused on entertainment-related mobile advertising underscores the prominent role of m-commerce in the category. ...Read the whole story

  • food Campbell Cans Salute Warhol's Iconic Soup Art by Karlene Lukovitz

    To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell's Soup Cans," Campbell Soup is releasing four limited-edition cans of its condensed tomato soup with labels featuring vibrant, Warhol-like color combinations. ...Read the whole story

  • Pandora Beats Q2 Revenue Expectations by Mark Walsh

    Internet radio service Pandora on Wednesday reported that revenue rose 51% in its fiscal-year second quarter, nearly doubling its mobile revenue from a year ago. ...Read the whole story

  • New Twitter Program Gives Brands Key Analytics, Data by Laurie Sullivan

    Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports three categories: analytics, data reseller and engagement. ...Read the whole story

  • Early Results Promising For Facebook's Sponsored Results by Mark Walsh

    Facebook ads specialist Nanigans says initial results bode well for the Sponsored Results search ads. Compared to the Marketplace ads that run in the right column, Nanigans found Sponsored Results delivered 23 times higher click-through rates (CTR) and 78% lower cost-per-click (CPC). ...Read the whole story

Leaning In Halfway: Being Tablet-Friendly by Steve Smith

The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want? ...More

  • Mobile In The Moment by Dev Crews

    There's a good chance you're reading this on your phone. Like many people, I have become somewhat addicted to my smartphone, multi-tasking my way through the day with Siri, while I watch television, listen to the radio, use my laptop or tablet, commute, shop, you name it. I even use its other functions while I chat on the phone! The latest data indicate I am not alone. ...More