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• Retailers Make M-Commerce Gains by Mark Walsh

  A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a year earlier. More than half (56%) of retailers have shopping apps, up from just 12% in 2011. ...Read the whole story

• Twitter Identifies Interests To Target Ads by Laurie Sullivan

  Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their friends. The tool allows brands to widen or narrow the reach of targeted ads. ...Read the whole story

• Rival Social Apps Chip At Facebook's Dominance by Mark Walsh

  A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. downloads of social apps on the iPhone have surged 193% in that period compared to 43% for top 100 most popular apps overall. ...Read the whole story

• Adobe Trumpets TV Everywhere Streaming Success by Gavin O'Malley

  Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during the London Games. ...Read the whole story

• research Mobile Users Lack Loyalty by Tanya Irwin

  Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by the Chief Marketing Officer (CMO) Council. Carriers should expect more visible complaints -- including defections -- from consumers made about bad experiences, hidden feeds and poor service quality, says the Palo Alto, Calif.-based CMO Council. ...Read the whole story

• Facebook Forecast Dips To $5 Billion by Gavin O'Malley

  Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher predicts revenue increases in the double digits to continue through 2014, when Facebook's worldwide ad revenues will reach $6.8 billion. ...Read the whole story

• food Wheat Thins Fans Check In From Roller Coasters by Karlene Lukovitz

  Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them to the brand's newest, boldest varieties, Spicy Buffalo and Zesty Salsa. ...Read the whole story

• Olympic App Revamps As Sports Hub by David Goetzl

  NBC is taking an Olympics app that served as a TV Everywhere offering during the games and refashioning it as a general sports programming hub. The goal is to capitalize on the amount of online viewing the Olympics generated. ...Read the whole story

• DirecTV, Viggle Reward TV Viewers by David Goetzl

  DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV viewing, gives viewers a chance to accumulate points through checking in while watching. ...Read the whole story

Mobile Wallet Is Expanding, But Hype Doesn't Match Reality by Daryl Colwell

Mobile payments' future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices. With two key factors - ease-of-use and rate of adoption - moving in the right direction, mobile payments may finally reach their potential - but it's a long way to mainstream adoption. ...More

• 2.5% Online Discount Jeopardizes Retailers by Jack Loechner

  According to GroupM Next, examining showrooming trends, 45% of customers shopping in-store at brick and mortar locations will walk out and complete their purchase online for a discount as low as 2.5%. 60% of shoppers will leave and purchase a product online for a savings of 5%. And, discovering an online discount of 20%, only 13% of shoppers stay and complete their purchase in-store. ...More