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• Twitter To Top Facebook In Mobile Ad Revs by Mark Walsh

  Facebook isn't ramping up its mobile ad revenue fast enough to keep up with Twitter. A new eMarketer forecast projects the microblogging service will take in $129 million in U.S. mobile ad revenue this year compared to $72 million for Facebook. Twitter's rollout of new ad products, especially Promoted Tweets, has made the shift to mobile display advertising relatively simple. ...Read the whole story

• electronics Social Networking, Gaming Drive Smartphone Satisfaction by Aaron Baar

  "The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you get used to the experience [of a smartphone], that really connects with consumers." ...Read the whole story

• Amazon Unveils New Kindle Fire HD, 'Paperwhite' E-Reader by Mark Walsh

  Amazon on Thursday announced new versions of its Kindle Fire tablet including a larger model designed to better compete with Apple's dominant iPad. The company also debuted an upgrade to the original Kindle Fire and new illuminated e-reader to counter Barnes & Noble's glow-in-the dark Nook model. ...Read the whole story

• Levi's Goes 'Forth' On Flipboard by Mark Walsh

  Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app. ...Read the whole story

• Microsoft To Google: 'Bing It On' by Laurie Sullivan

  Microsoft rolled out the "Bing It On" campaign to challenge Google at search after an independent study found that people prefer Bing over Google two to one. While the campaign will span television, online and mobile, Microsoft also plans to take the fight into its retail stores. ...Read the whole story

• Neiman Marcus, Visa Team On Fashionable Mobile Service by Mark Walsh

  Department store Neiman Marcus is teaming with Visa to launch nmbuzz, which delivers special offers, fashion news, and sneak previews to shoppers on their mobile devices. ...Read the whole story

• spirits Grey Goose Employs Instagram, Pinterest For Launch by Karlene Lukovitz

  This marks the first time that a "nationally recognized" spirits brand has used Instagram photographers, or the Pinterest platform, to support a campaign story, and makes Grey Goose among the first major brands to have a presence on these social platforms. ...Read the whole story

• Premium Video Viewing Soars by Wayne Friedman

  More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming -- now account for more than 60% of total time Internet users spend watching video online. ...Read the whole story

I Want My Multichannel Search by Rob Schmults

It's long been said that, "consumers are multichannel." And we are. But true multichannel retailing always seemed just out of reach until the mobile revolution changed everything. With the swipe of an iPhone, the technological, organizational, and structural impediments to multichannel retail were blown away. But because consumers have led the revolution, it hasn't turned out exactly as retailers envisioned. The recent rise of "showrooming" has pushed multichannel reality into an unforgiving spotlight. But the multichannel revolution cuts both ways, and unanticipated consequences will surely surface online as well. My bet is on generalized, multichannel product search. Because why should ...More

• Report: Nearly Half Of Consumers Start Video On One Device And Finish On Another by Daisy Whitney

  Consumers aren't just watching video on many different devices; they often start a video on one device and finish it on another. In a report detailing multi-screen behavior, Google studied how consumers shifted from tablets to smartphones to PCs for various activities. ...More

• search Multivariate Testing: Do We Need A Chief Measurement Officer? by Laurie Sullivan

  It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and mobile. Reasons vary depending on the message. If it comes close, the campaigns can produce so much data it muddies the message. Do companies need a CMO (chief measurement officer)? ...More

• It's A Jungle And Amazon's In The Thick Of It by Thom Forbes

  Amazon's challenge to the iPad became "a little more serious" yesterday as CEO Jeff Bezos bumped the number of its available Kindles to seven from three, "ranging from a basic $70 black-and-white-screen e-reader to a $600 color tablet," Nick Bilton reports in the "New York Times." ...More

• Judge Approves Controversial Ebook Settlement Between DOJ, Three Publishers by Wendy Davis

  Today, as Jeff Bezos was unveiling his newest threat to Apple -- an 8.9-inch tablet -- his company got a boost from a federal judge overseeing antitrust litigation about ebooks. Despite objections from the Authors Guild, Barnes & Noble, Apple and literally hundreds of other commenters, U.S. District Court Judge Denise Cote today approved a deal requiring three book publishers to immediately cancel their current contracts with Apple. ...More