Monday, September 10, 2012
  • 'Ad Age' Relaunch Includes New Scan-to-Share Print2Web Encoding

    "Ad Age" is among the first b2b publishers to integrate mobile scan codes with editorial content. As part of its print relaunch this week the trade weekly lets readers share select features with others by scanning the page with their new app. ...Read the whole story

  • Amazon Retreats On Kindle Fire Ad Support, Offers $15 Opt-Out

    Owners of the upcoming Kindle Fire line of tablets will be able to opt-out of a default configuration that runs promotions on the lock screen. The company claims that few users of previous 'Special Offers' Kindle models exercised the option. ...Read the whole story

  • Online Content Wars Sparked By Dueling Platforms, Partnerships, Innovation

    Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of gadgets, partnerships, and deals that are creating turmoil in the content marketplace and on Wall Street. ...Read the whole story

  • Macy's, Nordstrom, Victoria's Secret Best Digital Brands

    A new ranking of the digital savvy of specialty retailers is out, with Macy's, Nordstrom, and Victoria's Secret shining brightest. The report looked at second-quarter performance, when online retail spending hit $44.3 billion. Two key trends are the wildfire-like growth of the mobile commerce channel, and the mighty power of Amazon, which researchers dub "the Great White Shark of Retail." ...Read the whole story

  • Group M Downgrades China Ad Spend Growth

    While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as originally predicted. The company's forecasting unit has downgraded its spending growth projection for China this year by more than three percentage points. The latest forecast: growth of 13.4% to just over $62 billion. ...Read the whole story

  • 'USA Today' Relaunch, Gannett Acquires Mobestream

    One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile apps. The new look will be unveiled on Sept. 14, coinciding with the newspaper's 30th anniversary. ...Read the whole story

  • Mobile, Social Registers Rise In Cybercrime

    Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses on protecting Internet services supported by Android devices. A report estimates 1.5 million consumers affected daily at an average cost of $197 per victim. ...Read the whole story

Around The Net

Showrooming Is More About Confidence Than Comparison

A new consumer behavior has emerged, using smartphones in store aisles. But research suggests that "showrooming" is a more complicated activity that requires retailers to target customers as much with data as with deals. ...More