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• 'Ad Age' Relaunch Includes New Scan-to-Share Print2Web Encoding by Steve Smith

  "Ad Age" is among the first b2b publishers to integrate mobile scan codes with editorial content. As part of its print relaunch this week the trade weekly lets readers share select features with others by scanning the page with their new app. ...Read the whole story

• Amazon Retreats On Kindle Fire Ad Support, Offers $15 Opt-Out by Steve Smith

  Owners of the upcoming Kindle Fire line of tablets will be able to opt-out of a default configuration that runs promotions on the lock screen. The company claims that few users of previous 'Special Offers' Kindle models exercised the option. ...Read the whole story

• Online Content Wars Sparked By Dueling Platforms, Partnerships, Innovation by Joe Mandese

  Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of gadgets, partnerships, and deals that are creating turmoil in the content marketplace and on Wall Street. ...Read the whole story

• retail Macy's, Nordstrom, Victoria's Secret Best Digital Brands by Sarah Mahoney

  A new ranking of the digital savvy of specialty retailers is out, with Macy's, Nordstrom, and Victoria's Secret shining brightest. The report looked at second-quarter performance, when online retail spending hit $44.3 billion. Two key trends are the wildfire-like growth of the mobile commerce channel, and the mighty power of Amazon, which researchers dub "the Great White Shark of Retail." ...Read the whole story

• Group M Downgrades China Ad Spend Growth by Steve McClellan

  While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as originally predicted. The company's forecasting unit has downgraded its spending growth projection for China this year by more than three percentage points. The latest forecast: growth of 13.4% to just over $62 billion. ...Read the whole story

• 'USA Today' Relaunch, Gannett Acquires Mobestream by Erik Sass

  One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile apps. The new look will be unveiled on Sept. 14, coinciding with the newspaper's 30th anniversary. ...Read the whole story

• Mobile, Social Registers Rise In Cybercrime by Laurie Sullivan

  Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses on protecting Internet services supported by Android devices. A report estimates 1.5 million consumers affected daily at an average cost of $197 per victim. ...Read the whole story

Showrooming Is More About Confidence Than Comparison by Steve Smith

A new consumer behavior has emerged, using smartphones in store aisles. But research suggests that "showrooming" is a more complicated activity that requires retailers to target customers as much with data as with deals. ...More

• search Creative Search Optimization Feeds Mobile Conversions by Laurie Sullivan

  Valentino, Gucci, Chloe, Michael Kors -- know the designers? BagBorrowOrSteal.com (BBOS) lets consumers rent, buy, and sell designer handbags online. The Seattle-based site got started connecting with consumers on PCs, but sales and rentals from consumers accessing the site from mobile devices continue to rise. ...More

• Live Video Views On Mobile Devices More Than Double In Q2 by Daisy Whitney

  The amount of live video being viewed on mobile devices, such as phones and tablets, more than doubled in the second quarter (prior to the Olympics) compared with the first quarter, according to a just-released report from online video firm Ooyala. Live video represents interesting opportunities for advertisers because programmers can sell the same spot on the additional screens, or rely on digital ad insertion technology to deliver more targeted ads to online or mobile users. In addition, live streaming viewers are often highly engaged because they have actively chosen to tune in, underscoring another benefit of this audience for ...More

• Prescription-Strength Mobile Strategy by Jedd Davis

  I read an article in the Aug. 19 "New York Times" headlined, "Coming Next: Using an App as Prescribed" by Joshua Brustein. It discusses companies like Happtique and Welldoc that are creating the backbone of a system to allow doctors to prescribe apps. The notion of "prescription apps" has been buzzing about for years at digital agencies, and has also been laughed at - until now. ...More

• Go Mobile, Or Go Home by Jordan Cohen

  With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. But what is the best way to do this? Here are pros and cons of the emerging approaches to mobile email optimization: prefab content, responsive design, and live content. ...More