If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make a strong first impression. ...
iOS gained back a bit of market share in August, with its share of ad impressions on the mobile network increasing to 34% from ... Read the whole story
Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized ... Read the whole story
A recent study by app analytics firm found Instagram has become the second-most-popular app behind Facebook globally. It was the most-downloaded social app in ... Read the whole story
With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile ... Read the whole story