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• iOS Edges Up On Millennial Network Ahead Of iPhone 5 Launch by Mark Walsh

  iOS gained back a bit of market share in August, with its share of ad impressions on the mobile network increasing to 34% from 33% in the first quarter. Android, meanwhile, slipped to 46% from 49%. Struggling BlackBerry, like iOS, picked up a point to reach 15%. ...Read the whole story

• Instagram Gaining Ground On Facebook by Mark Walsh

  A recent study by app analytics firm found Instagram has become the second-most-popular app behind Facebook globally. It was the most-downloaded social app in July across the 10 largest markets it tracks. Panelists disliked Facebook's Timeline feature. ...Read the whole story

• Localytics Used New Monies To Up Mobile Marketing Services by Gavin O'Malley

  It can be tough for publishers to reach app subscribers -- particularly when they opt out of "push messaging," and fail to share their email addresses. Aided by new financing, mobile analytics firm Localytics is investing in new marketing services, which it believes can solve such problems. ...Read the whole story

Spurned By Apple, YouTube App Targets Lean-Back Mobile Moments by Steve Smith

Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized experience seems to target mobile lean-back moments. ...More

• Go Mobile, Or Go Home by Jordan Cohen

  With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. But what is the best way to do this? Here are pros and cons of the emerging approaches to mobile email optimization: prefab content, responsive design, and live content. ...More