For Tablet Owners: Prime Time Is A Two-Screen Experience Now by Steve Smith

Not only do a large majority of tablet owners use their devices when the TV is on, but a large share do so throughout the time they kinda watch the 'first screen.' ...Read the whole story

  • electronics Power: People Are Pleased With Tablet Experience by Aaron Baar

    "The form factors, features and portability are really important and [are] what's driving tablet usage a lot," Uma S. Jha, senior director of mobile devices at J.D. Power, tells "Marketing Daily." "You have a computer you can take with you anytime and anyplace." ...Read the whole story

  • Multiscreen TV-Tablet Viewing Soars by Wayne Friedman

    More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners -- 63% -- watch TV while using their tablets, per a study from GfK MRI. The research says this is significantly more than any other activity done concurrently with tablet usage. ...Read the whole story

  • retail StubHub CMO Ray Elias: We Are Not Just A Ticket Seller by Karl Greenberg

    This year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign -- part of a bid to expand awareness and position the company not just as a ticket seller but as a multiplatform e-commerce platform. ...Read the whole story

  • Ad Firm Touts Results On Facebook Exchange by Mark Walsh

    Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on their browsing history. Through the Facebook Exchange (FBX), users visiting third-party sites can be shown ads related to their travels around the Web when they go back on Facebook. ...Read the whole story

  • BuzzFeed Acquires Kingfish Labs, Enhances Facebook Connection by Gavin O'Malley

    Social news site BuzzFeed just acquired Kingfish Labs to help Facebook users find the Sponsored Stories most relevant to their interests and extend the reach of clients' branded content. ...Read the whole story

Query This: 'iPhone 5,' Google Vs. Bing by Jonathan Kim

Following this week's unveiling of the iPhone 5 (a.k.a. the "Tall iPhone"), I was curious to see how Google and Bing search results would look like when "iphone 5" was entered. ...More

  • Apple's Newest Operating System To Include Its Version Of Do-Not-Track by Wendy Davis

    Apple's newest operating system, iOS6, set for release next Wednesday, will replace unique device identifiers with a new type of tracking mechanism, 9to5Mac reports. Unlike UDIDs -- 40-character alphanumeric strings -- the new so-called "advertising identifiers" won't be permanent, according to 9to5Mac. Apple also intends to offer users its version of do-not-track -- a setting marked "limit ad tracking." When that setting is activated, advertisers won't be allowed to collect data that can be used to serve behaviorally targeted ads. ...More