Advanced Search

• AT&T Tops Carriers For 'Likeable' Ads by Mark Walsh

  U.S. decathlon gold medalist Ashton Eaton helped AT&T swamp the competition when it came to TV spots run this summer by the U.S. major wireless carriers. Betting big on Olympic-themed campaigns, AT&T had four of the five "most-liked" TV ads, according to Nielsen data released today. ...Read the whole story

• Square Raises $200 Million by Mark Walsh

  Mobile payments startup Square continues to surge ahead. The mobile payments startup today announced closing a fourth-round financing for a reported $200 million at a $3.25 billion valuation. First rumored over the summer, the latest funding comes from Citi Ventures, Rizvi Traverse Management and Starbucks. ...Read the whole story

• Dell Sees Lift From Multiplatform Campaign by Mark Walsh

  To promote its educational technology products, computer giant Dell this summer ran a first-of-its kind campaign for the company that ran across Web-connected TVs, the desktop Web and mobile devices. The aim was to track individual consumers across the three platforms to correlate the impact of one channel with the other two. ...Read the whole story

• Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns by Laurie Sullivan

  Companies in North America will spend $23 billion in search engine marketing in 2012, up 19% compared with the previous year, but search marketers have new concerns this year, according to the State of Search Marketing Report 2012. ...Read the whole story

• telecom Witches Brew Social Game For T-Mobile by Aaron Baar

  T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus of the campaign is to build awareness around the launch of T-Mobile's new myTouch devices by advertising on Bubble Witch Saga, which has more than 17 million monthly players, most of whom are women ages 25-54. ...Read the whole story

• Dentsu, ADK To Market Flipboard by Steve McClellan

  Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the service in Japan, the companies said Friday.The agencies will assist in expanding the number of media companies that share content via the app and also help popularize the service among consumers in Japan. ...Read the whole story

• Apple's iPhone 5 Has A Mountain To Climb To Surpass Samsung's Online Video Buzz by Ross Fadner

  It may still be early days, but Apple has a long way to go if buzz for the iPhone 5 is to surpass the video marketing efforts of competitor Samsung for its new line of Galaxy smartphones. ...Read the whole story

Mobile Viewers Three Times More Likely To Watch Product Videos, Buy Products by Daisy Whitney

When it comes to retail and commerce, mobile site visitors are three times more likely to watch a video than traditional visitors. That's the result of a research study conducted by Invodo, which provides video commerce solutions for brands and retailers. In studying more than 100 retailer and brand clients and surveying consumers, Invodo found that only 5.5% of its traffic comes from mobile devices, but that mobile visitors account for 14.3% of all video views. ...More

• iPhone's New OS Lets Users Opt-Out Of Ad Tracking -- We Think by Steve Smith

  A new toggle shows up in Apple's iOS 6 that pertains to user control over ad tracking. But precisely what that seeming "opt-out" affects is still unclear as Apple introduces a new privacy-sensitive method of user tracking. ...More

• Three Things Facebook Needs To Nail With Search by Ryan DeShazer

  Mark Zuckerberg took the stage last week at Techcrunch Disrupt to discuss all things Facebook, including the inevitability of a true Facebook search engine. It was the piece of information that most technology writers gravitated towards; even the stock price took notice (Facebook shares rose more than $2 per following the Zuckerberg interview). Why is the promise of a Facebook search engine so exciting to users and shareholders alike? ...More