Friday, September 21, 2012
  • Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense

    The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The company has focused intently on building its digital asset base, Levy said, noting that more than one-third of its revenues are now derived from digital. ...Read the whole story

  • Havas Media's Mobext Agency Expands Eastward

    Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 markets worldwide, six in Asia Pacific. ...Read the whole story

  • ComScore: Mobile Shoppers Reach 86 Million

    As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million Americans dabbled in some sort of m-commerce in July, with Amazon coming up the big winner. ...Read the whole story

  • Google ZMOT: Marketing Purchase Path Becomes 'Flight Map'

    Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He wants to debunk the myth that consumers go to a store to check out prices and purchase the product on the channel offering the lowest price. ...Read the whole story

  • Mag Bag: Next Issue Adds Mags To Unlimited Offers

    Next Issue Media, the joint venture formed by Cond Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the deal for its unlimited package, which gives subscribers access to every title on the newsstand, with 31 new titles. ...Read the whole story

  • Disney Bullish On ESPN, Kids Biz

    Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel keeps growing to the point that its worldwide channels carry much of the marketing for its kids franchises. ...Read the whole story

  • Dick's Sporting Goods Launches Mobile Application

    Sporting goods chain Dick's Sporting Goods has launched a mobile application for iPhone and Android smartphones. The Dick's Sporting Goods Mobile App offers the company's ScoreCard Rewards Program, the ability to locate Dick's stores in the area or make purchases directly from the app as well as be rewarded for engaging with the Dick's Sporting Goods brand on social media. ...Read the whole story

Around The Net

Next Year's Mobile Growth Driver Will Be Media

Mobile “media” will be the mobile growth driver in 2013 and 2014. While mobile applications have become increasingly popular, there have not been many success cases when it comes to monetization. According to analysts, mobile advertising ...More

  • The Future Of Search

    Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landsc ...More

  • Wal-Mart Boots Out Amazon's Kindles

    Essentially saying "we'll show(room) them who's boss around here," Wal-Mart announced yesterday that it would no longer carry Amazon's Kindle tablets alongside the Apple iPad, Barnes & Noble Nook, Samsung Galaxy, Google Nexus and similar devices ...More

  • Mobile Click Fraud