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• Publicis' Levy: 'Connected Consumer' Key, Digital Focus Is Intense by Steve McClellan

  The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The company has focused intently on building its digital asset base, Levy said, noting that more than one-third of its revenues are now derived from digital. ...Read the whole story

• Havas Media's Mobext Agency Expands Eastward by Steve Smith

  Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 markets worldwide, six in Asia Pacific. ...Read the whole story

• retail ComScore: Mobile Shoppers Reach 86 Million by Sarah Mahoney

  As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million Americans dabbled in some sort of m-commerce in July, with Amazon coming up the big winner. ...Read the whole story

• Google ZMOT: Marketing Purchase Path Becomes 'Flight Map' by Laurie Sullivan

  Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He wants to debunk the myth that consumers go to a store to check out prices and purchase the product on the channel offering the lowest price. ...Read the whole story

• Mag Bag: Next Issue Adds Mags To Unlimited Offers by Erik Sass

  Next Issue Media, the joint venture formed by Cond Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the deal for its unlimited package, which gives subscribers access to every title on the newsstand, with 31 new titles. ...Read the whole story

• Disney Bullish On ESPN, Kids Biz by Wayne Friedman

  Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel keeps growing to the point that its worldwide channels carry much of the marketing for its kids franchises. ...Read the whole story

future of media forum Next Year's Mobile Growth Driver Will Be Media by Brian Quinn

Mobile “media” will be the mobile growth driver in 2013 and 2014. While mobile applications have become increasingly popular, there have not been many success cases when it comes to monetization. According to analysts, mobile advertising is a $20 billion opportunity in the U.S., yet across the globe, mobile ad spend hasn’t even reached $7 billion. Why the discrepancy, you ask? In its initial stages, mobile advertising mimicked traditional Web advertising. But banners don’t work well for in-app mobile advertising. In mobile, the ads need to reflect the types of apps that people are using. In other words, they need ...More

• The Future Of Search by Roger Barnette

  Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. ...More

• Wal-Mart Boots Out Amazon's Kindles by Thom Forbes

  Essentially saying "we'll show(room) them who's boss around here," Wal-Mart announced yesterday that it would no longer carry Amazon's Kindle tablets alongside the Apple iPad, Barnes & Noble Nook, Samsung Galaxy, Google Nexus and similar devices on its shelves and Web pages. ...More

• Mobile Click Fraud by Jack Loechner

  According to a new study by Trademob, online click fraud is a problem for advertisers, and click fraud on mobile ads is already quite well developed. The study, looking at six million mobile ad clicks, served across ten different ad networks, showed that 40% of mobile ad clicks are either accidental or fraudulent. ...More