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• retail For A Cause, Saucony Takes On Nike+ by Sarah Mahoney

  In an effort to raise awareness for both its running shoes and childhood obesity, Saucony is introducing Run4Good, a running app that allows users to raise funds as they log in the miles. ...Read the whole story

• UK Publishers Blame Agencies And Ad Nets For Sluggish Mobile Revenue Growth by Steve Smith

  Ad agency reticence to move digital budgets to the mobile platforms is the main culprit in creating a big money gap for media on devices, claims a survey of top publishers in the UK. ...Read the whole story

• MMA Issues Mobile Analytics Guide by Mark Walsh

  Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new primer on mobile analytics. ...Read the whole story

• Google ZMOT: Marketing Purchase Path Becomes 'Flight Map' by Laurie Sullivan

  Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He wants to debunk the myth that consumers go to a store to check out prices and purchase the product on the channel offering the lowest price. ...Read the whole story

• Augme Restructuring, Focusing On HipCricket by Mark Walsh

  After going on an acquisition spree in the last year, Augme Technologies, the parent of mobile marketing and ad services firm HipCricket, is retrenching. The company announced a restructuring effort aimed at reducing operating expenses by $6 million on an annualized basis. ...Read the whole story

• automotive Pre-Boomers Want Gadgets, Excitement In Small Cars by Karl Greenberg

  A large percentage of younger consumers are planning to buy cars. Generations X and Y Account for 63% of U.S. Consumers Planning to Buy a Car with excitement and technology topping higher mileage for consideration points. ...Read the whole story

Apple's Map App Befuddles Users; IPhone Sales Zoom by Thom Forbes

Apple seems to have lost its way with a mapping app that has replaced Google Maps on iOS 6, leading to a flurry of negative, plaintive and downright snarky reviews. But the brouhaha has apparently had no impact on sales as "USA Today"'s Jefferson Graham reports that "Apple once again dominated shopping malls this weekend with what appears to be record-breaking sales of the new iPhone5." Just how many sales, however, remains a mystery that should be revealed sometime today. ...More

• Mobile Gender Shopping by Jack Loechner

  According to uSamp, looking at the mobile shopping habits of 1,100 men and woman, ages 18 - 75, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the doctor's office. On the other hand, 25% of men most frequently shop on mobile while at the office. ...More

• Sweet and Creepy: When Candy Bars Stalk You by Steve Smith

  I went to the UK last week thinking this was a land where digital privacy was taken oh so much more seriously. Actually, they have chocolate bars that will track you --and marketing teams poised to hunt you down in real time and real space. ...More