Hardware is becoming robust enough and network speeds fast enough to help augmented reality designers move this promising platform beyond cool proof-of-concept tests. A new age of creatively knitting together … Read the whole story
Apple is expected to up the ante in the tablet wars when it unveils the iPad Mini at a press event on Tuesday in … Read the whole story
Brendan O'Kane, CEO at OtherLevels, which helps mobile marketers analyze their campaigns to ensure they are getting the maximum value out of their efforts, … Read the whole story
Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million … Read the whole story
Clothing might not seem the likeliest product category when it comes to mobile shopping. But new data from Spotzot, which operates a platform powering … Read the whole story
The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., … Read the whole story
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
In the realm of social media, do liberal Democrats make better brand advocates than conservative Republicans? In the run-up to the presidential election, Pew … Read the whole story
In a cool new use of eye-gaze behavioral tracking, two companies are partnering to reveal how shoppers actually see the in-store experience. Oh, but … Read the whole story
While many speak of this overly complex world we live in, I believe that it is really quite simple and logical. To win, marketers … Read the whole story
Will the very act of observing viewers as they migrate across platforms change the nature of media itself? There is scant analysis as to … Read the whole story