An artful use of AR to trigger Obama and Romney campaign interactions off of $5 and $10 bills raises an interesting question about how marketers might bid on the AR rights to everyday objects. ...Read the whole story
Tim Cook has announced that the new models of iPad "practically sold out" in their first weekend on sale online and at major retailers around the world. ...Read the whole story
Like Presidential polling, it is most important to get beyond the surface metrics about smartphone penetration rates. It is in the actual data usage numbers where we find addressable critical mass. ...Read the whole story
Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. Make consumers fall in love, and they'll even pay more for your products. Think of the lines outside of Apple stores when a new product is released. ...Read the whole story
LinkedIn says a quarter of its overall traffic now comes from mobile. The company, however, is just testing advertising and other initiatives to monetize usage on the mobile side. LinkedIn has the cushion of continuing high demand for its desktop inventory. ...Read the whole story
By 2016 local online, interactive and digital advertising revenue will reach $38.1 billion, according to BIA/Kelsey's Annual U.S. Local Media Forecast, 2011-2016 report released Monday. ...Read the whole story
There are 32 shopping days between Black Friday and Christmas -- the greatest possible number. And while ShopperTrak is forecasting that national retail sales will rise 3.3% during November and December, the two "extra" weekends will require many stores to shift their strategies. ...Read the whole story
On the list of traits I prize in an online provider of financial services and bank-like transactions, "quirky sense of humor" ranks right up there with "good at tennis" and "hair smells like lilacs." I don't want online financial entities with which I do business to make me chortle; I've got the delightful Tim Allen for that. No, what I want from those entities is a pledge that they'll grow my tiny pile of money into a slightly less tiny one, and that they'll do everything within their power to safeguard my personal info. I bring this up in the ...More
According to the "Ad Sales Executive" survey recently released by PaperG, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide, 94% of advertisers are interested in mobile advertising and over 90% of sales executives are optimistic about sales for mobile display advertising ...More