Monday, November 12, 2012

    Around The Net

    • IPC Media Bows Digital Mags On Kindle Fire

      Magazine publisher IPC Media has launched Kindle Fire apps for 34 of its magazine brands, with the publisher citing the platform as "a fantastic opportunity". According to a release, magazines launched on the device include 25 Beautiful Homes, Amateur Photographer, Cycling Weekly and Horse & Hound. The replica editions are priced in line with print, ranging from GBP1.49 to GBP4.99 per edition. ...Read the whole story

    • Blue State Digital's Message Platform Powers 20 Campaign WinsSacramento Bee

      Blue State Digital, a division of WPP Digital, powered the email, social and mobile messaging that contributed to 20 campaign wins in the just-completed election cycle, from the presidency to senate races to key ballot initiatives. Developed for the campaigning business during Howard Dean's historically digital 2004 run, the BSD technology platform is capable of sending 100 million messages per day and processes more online contributions than any other service.  ...Read the whole story

    • Newsweek/Daily Beast Partners With Ebook Publisher VookDigital Book Wire
    The Time Has Come For Mobile RTB

    First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile advertising. That said, MediaPost has ...More