With 10% of contributors using mobile donations in this cycle, mobile proved to be a bulwark of fundraising. It is also turning every event-goer into a citizen journalist. Read the whole story
Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to … Read the whole story
First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in … Read the whole story
Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new … Read the whole story
Rather than just track behaviors online, can publishers also change user behaviors on the desktop by redesigning Web experiences to resemble the more engaging … Read the whole story
Groupon's stock has fallen a whopping 86% from its IPO price of $20 a year ago on increasing investor concern about its core business … Read the whole story
Price is still the leading reason a shopper moves from one site to another, with 85% of consumers saying it's critical. But Forrester reports … Read the whole story
The goal, through a rolling upgrade of Lexus.com, is to make it easier for consumers to digest information, and to make the template viable … Read the whole story
Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The … Read the whole story