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• Gen C Ready To Click And Share Mobile Offers by Steve Smith

  Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to share deals and offers with others. ...Read the whole story

• Nielsen Buys SocialGuide, Extends Social TV Data Reach by Wayne Friedman

  Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new business will be folded into NM Incite, Nielsen's in-house social media unit. ...Read the whole story

• Groupon Stock Endures Major Drop, Sales Slow by Mark Walsh

  Groupon's stock has fallen a whopping 86% from its IPO price of $20 a year ago on increasing investor concern about its core business model, widespread competition and daily deal fatigue among consumers. ...Read the whole story

• retail Forrester: Online Sellers Need More Than Best Prices by Sarah Mahoney

  Price is still the leading reason a shopper moves from one site to another, with 85% of consumers saying it's critical. But Forrester reports that lower shipping costs (61%), in-stock products (41%), coupons and promotions (34%) all play a role. ...Read the whole story

• automotive Jeremiah Knight: Lexus Digital Is Ever Improving by Karl Greenberg

  The goal, through a rolling upgrade of Lexus.com, is to make it easier for consumers to digest information, and to make the template viable on all screens. "The older template was very text heavy and tab-focused, and was not therefore designed for ingestion on smartphones or mobile." ...Read the whole story

• sports Callaway Drives Buzz On Twitter For New Club by Karl Greenberg

  Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The effort, "Tweet to Unleash," targets year-round golfers who are inclined to engage in social media. ...Read the whole story

The Time Has Come For Mobile RTB by Anthony Iacovone

First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile advertising. That said, MediaPost has chosen the right time to offer a dedicated column that addresses the ins and outs of RTB advertising whether for display, mobile or video. ...More

• Can We Retrain Desktop Users To Behave Like Tablet Owners? by Steve Smith

  Rather than just track behaviors online, can publishers also change user behaviors on the desktop by redesigning Web experiences to resemble the more engaging touch environments? USA Today appears to be trying. ...More