• Deloitte: Mobile, Social To Star In Holiday Shopping

    The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. Deloitte expects to see retailers working hard to woo these shoppers, with apps, Wi-Fi access, and personalized location promotions. ...Read the whole story

  • Mobile Traffic, M-Commerce Enjoys 13% Uptick

    Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic coming from mobile across its network of 75,000 affiliate sites-increased to 13.2% in October from 12.8% in September. ...Read the whole story

  • Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-Growing Segment

    The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly Cross Platform Report. While television remains the overwhelming means most people use to watch "television," usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report. While still minuscule in total time spent watching TV, mobile phones were the fastest-growing means of watching television over the past year. All other sources were either flat (the Internet) or declined (DVD/Blu-Ray, video game platforms) in terms of TV usage. ...Read the whole story

  • Mobile Video Tops Web, TV In Ad Results

    An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. ...Read the whole story

  • MoPub: Android Ad Prices See 26% Rise

    New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for impressions on Android phones rose 26% ...Read the whole story

  • Bad Calls? Buffalo Bills Sued For Sending 'Excessive' Texts

    A Buffalo Bills fan is suing the football team for allegedly violating a consumer protection law by sending him "excessive" text messages. ...Read the whole story

  • 'Financial Times' Sees Most Traffic From Mobile

    As newspapers transition to digital, reading patterns change. One global newspaper, 'The Financial Times,' predicts that most of its readership will access the newspaper via mobile devices. ...Read the whole story

  • Mobile App Platform Swrve Gets $6.25M

    Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Francisco-based company said it will use the funding to ramp up sales and marketing. ...Read the whole story

  • LG Breaks Through With Optimus G

    The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says April Won, account director at Strawberryfrog. "There are things about this phone that you can't get from other phones," she tells "Marketing Daily." ...Read the whole story

Beyond 'Showrooming': In-Store Mobile Users Want Information, Experiences, A Buddy

'Tis the season for some more 'showroom' debunking. Thoughtful retailers, I hope, are accepting the challenge of using mobile to improve the in-store experience rather than turn it into a tug of war. ...More

  • Tablet Advertising: Why Innovation Is Key

    Despite its growth and potential, tablet-centric advertising is still in its infancy. For now, one thing is certain: Those who do not begin to innovate in this space next year will soon wonder why they lost touch with their customers. ...More

  • The Moody Mom -- And When To Reach Her

    Eighteen years of marriage have taught me not to talk to women about their moods, so if you opened this post upset about a man opining on a subject he can't understand, stay put. This post is about some fascinating insights from women, delivered by a woman, on what makes them different. ...More