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• MoPub: Android Ad Prices See 26% Rise by Mark Walsh

  New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in the third quarter. From July to September, eCPMs for impressions on Android phones rose 26% ...Read the whole story

• automotive Mobile In Driver Seat On Road To Dealers by Karl Greenberg

  "Automotive mobile marketers should recognize auto searchers' preference for mobile websites over apps," said Bill Dinan, president of Telmetrics. "Also, understanding the role of location - specifically the importance of local driving distance." ...Read the whole story

• Google Ramps Up Shopping Tools by Laurie Sullivan

  Google just announced the addition of Shortlists to Google Shopping, allowing consumers to bookmark and then compare product features on Google Shopping and other sites across the Web before making a purchase. ...Read the whole story

• NatGeo: Second-Screen Tags, Aids Viewers, Marketers by David Goetzl

  National Geographic Channel will use technology from Yahoo's IntoNow to offer second-screen experiences in conjunction with the return of its reality series "Rocket City Rednecks" and "Doomsday Preppers." ...Read the whole story

• Toys "R" Us Upgrades Apps For Holiday Season by Mark Walsh

  Gearing up for the holiday shopping season, Toys "R" Us has launched revamped mobile apps and mobile sites that add features for ordering and shipping, as well as scanning products in-store. The rollout includes updated Toys "R" Us and Babies "R" Us apps for iOS and Android and a new tablet-optimized site. ...Read the whole story

• Live TV Viewing Dips, Cross-Screen Digital Use Up by Wayne Friedman

  Live television viewing continues to lose ground -- albeit slowly -- as time-shifted programming and multitasking with smartphones and/or tablets gains ground. ...Read the whole story

• AOL Partners With Kaltura, Extends Video Reach by Gavin O'Malley

  The AOL On Network on Wednesday is expected to announce a partnership with online video platform Kaltura. The deal makes around 420,000 premium videos within the AOL On Network accessible from Kaltura's open-source video platform. ...Read the whole story

• Tablets Help People With Vision Loss Read by Erik Sass

  New research shows that in addition to being generally nifty, tablet computers make it easier for people with moderate vision loss to read, thanks to displays that are clearer and brighter than print on paper. ...Read the whole story

Is There A Prime Time For Mobile Shopping? by Mike Bloxham

One of the more recent behavioral phenomena to emerge as a consistent pattern in a specific time span: mobile shopping. ...More

• Targeting Customers To Influence Intent by Chuck Martin

  Serving the right message at the right time and place is a nice mantra, but very few marketers really leverage the precision now possible to do precisely that. ...More

• search Mobile Search, Apps Rev Automotive by Laurie Sullivan

  Some 50% of both smartphone and tablet users have made automotive-related purchases through a mobile app or a Web browser, according to findings released Tuesday. ...More

• DEV WATCH: Fan Appz Releases 'Personalized Marketing Platform' by Tyler Loechner

  Los Angeles-based Fan Appz this week launched a new social media marketing product called “Personalized Marketing Platform.” ...More