The recent Millward Brown study of receptivity to mobile ads also shows just how focused the mobile user is on what they want to do. How about creating ad units … Read the whole story
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
In her first public interview since taking on Yahoo, Mayer presses the case for her portal being a natural for mobile. But what place … Read the whole story
comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout … Read the whole story
For both the 18-34 and 35-54 year-olds, Talk remains the No. 1 function of the mobile phone. Read the whole story
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
The InterContinental Hotels Group's Holiday Inn brand is the first major hotel brand to launch a travel app for Windows 8 -- the newest … Read the whole story
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story