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• Top 25 Developers Earn 50% Of App Revenue by Steve Smith

  Games companies with multiple titles in their portfolio have a lock on revenue in the Apple and Google app stores, says Canalys. More than half of revenue is going to 25 companies. ...Read the whole story

• Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Targeting by Laurie Sullivan

  Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports Android and iOS devices and allows advertisers to serve content on mobile devices and gives Qualcomm a new model to support mobile ad targeting. ...Read the whole story

• Push Messenger Urban Airship Acquires Passbook Services Provider by Steve Smith

  In a move that extends its push messaging services into Apple's iOS mobile wallet, Urban Airship acquires Tello. The combination of features could turn Passbook coupons into 'mini-apps.' ...Read the whole story

• TV, Tablet Multiviewing Rises, Sports Big Draw by Wayne Friedman

  Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An estimated 22% to 25% use them several times while watching TV. ...Read the whole story

• retail Macy's: This Holiday, Wear Your Video On Your Sleeve by Sarah Mahoney

  "This is a big deal for Macy's and Sean John," CEO Rob Norden tells "Marketing Daily." "It's never been done before." The fashion video tag slides into a pocket on the sleeve, and comes with software that allows users to convert any YouTube or personal video. ...Read the whole story

• Pandora Shares Fall On Lowered Outlook, Ad Revs Rise by Mark Walsh

  Since reports that Apple was planning to launch its own streaming music service began circulating in September, Pandora has faced increased investor uncertainty. Concerns about the company's ability to compete directly with the tech behemoth have pushed down Pandora's stock more than 25%. ...Read the whole story

• Poshmark Swaps Fashion, Ups Funding by Gavin O'Malley

  Fashion commerce community Poshmark just closed $12 million in Series B financing, led by Menlo Ventures. Poshmark encourages members to buy and sell fashion among themselves. ...Read the whole story

• Google Ventures Invests In Adelphic Mobile, Miner Joins Board by Joe Mandese

  Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform for advertisers and agencies to target mobile ads to consumers, this morning announced a $10 million round of funding led by Google Ventures. Original Adelphic investor Matrix Partners also participated in the round. ...Read the whole story

• Disney Inks Film Deal WIth Netflix by Wayne Friedman

  On Tuesday Walt Disney gave Netflix, the big subscription service, a shot in the arm. It inked an executive deal for the pay TV window. ...Read the whole story

• AdColony; David Kurtz by Amy Corr

  AdColony named David Kurtz as chief product officer. ...Read the whole story

The Dead Billboard Era Is Over by Mark Silber

OOH alone: great. Mobile alone: great. Mobile + OOH: greater than the sum of its parts. Which is why OOH needs, whenever possible, to be mOOH to facilitate the engagement that the best customer prospects demand. ...More

• how-to Cutting Waste Out of Mobile Advertising by Alex Rahaman

  Using advanced tracking and optimization technology, mobile advertisers can avoid consumers who click by mistake and focus on those who click with a purpose. ...More

• Making the Tablet Mobile by Chuck Martin

  Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers. ...More

• Verizon Wants To Watch You When You Watch TV by Wendy Davis

  Pushing the envelope on privacy, Verizon is trying to patent a new method of delivering interactive ads. In its application for patent, titled "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a User," Verizon outlines a plan to tailor ads to people based on what they're doing while watching TV. ...More

• Mobile Campaign Measurement: Reality Or Figment Of Our Imagination? by Paul Pellman

  Mobile devices present an opportunity for advertisers to reach consumers anywhere in the world at any time. While marketers can sense the impact of the mobile revolution, there's no scientific evidence to indicate whether mobile advertising drives conversions -- and if so, how? ...More