• Square Adds Gift Cards, Taps Passbook App

    Mobile payments start-up Square is getting into the holiday spirit,adding the ability to send digital gift cards through the Square Wallet app. The new feature is also integrated with Apple's Passbook app, giving iPhone users another way to present and redeem gift cards. ...Read the whole story

  • Calif A.G. Says Delta App Violates Privacy Law

    California Attorney General Kamala Harris has sued Delta Air Lines for failing to include a privacy policy in its mobile app. Delta's Web site has a privacy policy, but the state alleges it doesn't outline everything collected by the Fly Delta app. ...Read the whole story

  • Velti, Infinian Team For Mobile Coupons

    Mobile marketing firm Velti is expanding its presence in loyalty marketing through a new partnership with mobile coupon company Infinian Inc. The 2-year-old startup makes software powering mobile coupons and offers to be redeemed at point-of-sale at restaurants and retail stores. ...Read the whole story

  • Old Navy Goes Social With BuzzFeed

    Old Navy has gotten a lot of attention for its seasonal TV campaign featuring "The Griswolds," but there are some under-the-wire digital happenings aligned with its overarching "Holidays All the Way" campaign of which the TV work is part and parcel. ...Read the whole story

  • Email Consumption Soars On Mobile

    There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in ensuring email optimization for the platform, but also opportunity with m-commerce and immediate product purchasing. ...Read the whole story

Did iOS 6 Save Mobile Advertising?

The Advertising Identifier in iOS 6 now gives marketers the opportunity to build comprehensive, privacy-safe profiles of users on devices. The data is already flowing. ...More

  • Targeting The App Habit? Avoid Mondays

    Apps are rendering a unique data set for media and marketers. They let us see how intimately and intensely people can engage with our content if we create real conversations. ...More

  • Simultaneous Digital Users

    According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner, over broadcast, cable, satellite or telco connection, and a growing amount was delivered by Internet connection. ...More