Virgin Mobile posted a tasteless joke ad over the weekend that ticked off a sexism awareness project, Sir Richard Branson, and even Virgin Mobile before it was over. ...Read the whole story
Mobile video messaging as a marketing tool continues to gain ground, with participation in MMS (multimedia messaging service) and traditional SMS campaigns on iOS and Android devices doubling between April and October. ...Read the whole story
Twitter adds image editing and filtering to its iOS and Android apps today. This comes only days after Instagram yanked support for seamless image posting into Twitter. ...Read the whole story
Of all retail, consumer product and real estate emails sent and then opened, about 40% were opened on a mobile device, versus an email desktop client (like Outlook) or through webmail on a browser, per a Return Path study. ...Read the whole story
Despite Android's gains in raw device market share, iOS devices continue to lead in ad monetization and activity, ad platform Opera finds in its retrospective on 2012 mobile advertising. ...Read the whole story
Developers of apps aimed at children still fail to inform parents about the apps' data collection practices, says the Federal Trade Commission. The agency will investigate whether app developers are violating the Children's Online Privacy Protection Act. ...Read the whole story
Consumer Reports' spin-off magazine cited five apps among the best resources for shoppers this past year, including CardStar, ShopKick and Walgreen's. ...Read the whole story
Campus Tel Aviv, a Google program in Israel supporting the growth of start-ups, will provide entrepreneurs a hub to develop and test new ideas. ...Read the whole story
The simple, often cheesy, augmented reality overlay can be turned into an occasion for customers to provide the creativity, engagement, even the irony. ...More
In case you missed it, there's a war a-brewing for control of our photographic lives-a war being waged between Facebook and Twitter. Once half-jokingly dubbed "a photo sharing site with some chat attached" by noted VC Fred Wilson, Facebook stands as the reigning photographic champion, having gobbled up mobile photo champion Instagram in this year's purported billion-dollar acquisition. Standing as the David to Facebook/Instagram's Goliath would appear to be none other than Twitter, who is rumored to be close to launching photo features of its own. ...More
According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner, over broadcast, cable, satellite or telco connection, and a growing amount was delivered by Internet connection. ...More