Friday, December 28, 2012
  • Variety: TV Social Media Chatter On Twitter Grows 800%

    Instances of social media chatter about TV grew big-time this year, with an 800% upsurge on Twitter from last year, and more than double the amount last year on Facebook and in Apps, according to a Trendrr report cited in Variety. "Sponge Bob Square Pants" took honors as the TV show with the most social interactions for the second year in a row. ...Read the whole story

Around The Net

  • How To Think About Distributing Video ContentBusiness2Community

    Video will become a major part of brands' content strategies in 2013. Neil Davidson tells us how to plan the video distribution process of getting videos. Now that you've made the videos, what's the best way to distribute them? It may make more sense to think about distribution steps when putting together production plans. Davidson provides a list of options on content discovery sites other than YouTube, such as Virool, and Reddit, as well as distribution services like Oneload. ...Read the whole story

Holiday Learning: What Do Mobile Advertisers Want?

We have already witnessed how RTB is an ideal platform for brands to target mobile shoppers, but the heady statistics we are delivering for clients indicate how greater relevance and richer data sets can deliver greater ...More