YouTube Takes 'Remote Control' Of Next-Gen TV by Steve Smith

YouTube apps on devices will now serve as discovery and remote control tools for the YouTube TV experience on more screens. Arguably, mobile works best as a second screen when it allows TV to remain TV. ...Read the whole story

  • ConnecTV, Station Groups Promote Cross-Platform Ad Network by David Goetzl

    ConnecTV, one of the companies looking to facilitate second-screen opportunities, has an arrangement allowing station groups to sell what amounts to interactive advertising in local markets. ConnecTV is billing the service as a TV advertising network. ...Read the whole story

  • CBS Launches Second-Screen App by David Goetzl

    CBS is expanding a second-screen iPad app to include "CSI:" and "Hawaii Five-O" after an initial launch with "NCIS: Los Angeles." Plans call for expansion to other series. ...Read the whole story

  • Rentrak Launches Mobile Broadcast TV Ratings by Joe Mandese

    On the eve of this year's annual CES mecca, where an array of new mobile gadgets are expected to be unveiled, audience measurement firm Rentrak announced a deal to begin measuring the mobile broadcast TV audiences of stations and networks in local markets. The Nielsen rival said the service will utilize a "census-based" method. ...Read the whole story

  • Ace: Tablets, Refrigerator Spots Top 2012 Ads by David Goetzl

    Samsung offered up three of the top 10 most effective ads of 2012, according to one metric. An ad for a new larger refrigerator led the pack, while a spot for its Galaxy Note came in third and one for a new tablet finished in a tie for ninth, according to Ace Metrix. ...Read the whole story

  • B&N's Nook Sales Record Shortfall by Mark Walsh

    Barnes & Noble has disclosed that Nook sales during the holiday season were disappointing. On Thursday, it provided more detail, saying its Nook business had revenue of $311 million for the nine weeks ending Dec. 29 -- down 12.6% from the same period a year ago. ...Read the whole story

  • BuzzFeed Raises $19M To Build Media Company by Gavin O'Malley

    List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. ...Read the whole story

The Year Ahead, What We Can Learn From 2012 by Cella M. Irvine

Many of the trends we saw in 2012 -- from the ongoing rise of social advertising to the success of video beyond pre-roll and in-stream -- continue to challenge the industry in 2013. ...More

  • insight Attention, Advertisers - Your Canvas Is Shrinking by Shawn Burns

    As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance -- all have new hurdles to climb when the world goes micro. When the imagery shrinks to near irrelevance, marketing will become even more obsessed with relevant mobile experiences, which will be a win for customers everywhere. ...More

  • Google Scores Big Win In Search-Results Probe by Wendy Davis

    After investigating Google for 20 months, the Federal Trade Commission today definitively endorsed the concept that search engine operators have the discretion to decide how to display search results. The FTC officially cleared Google of engaging in unfair competition by prominently displaying results for its services while pushing other companies' links to the bottom of the results page. The agency accepted Google's argument that it sometimes returns its own results prominently in order to give consumers the information they are looking for. ...More