Friday, January 4, 2013
  • ConnecTV, Station Groups Promote Cross-Platform Ad Network

    ConnecTV, one of the companies looking to facilitate second-screen opportunities, has an arrangement allowing station groups to sell what amounts to interactive advertising in local markets. ConnecTV is billing the service as a TV advertising network. ...Read the whole story

  • CBS Launches Second-Screen App

    CBS is expanding a second-screen iPad app to include "CSI:" and "Hawaii Five-O" after an initial launch with "NCIS: Los Angeles." Plans call for expansion to other series. ...Read the whole story

  • Rentrak Launches Mobile Broadcast TV Ratings

    On the eve of this year's annual CES mecca, where an array of new mobile gadgets are expected to be unveiled, audience measurement firm Rentrak announced a deal to begin measuring the mobile broadcast TV audiences of stations and networks in local markets. The Nielsen rival said the service will utilize a "census-based" method. ...Read the whole story

  • Ace: Tablets, Refrigerator Spots Top 2012 Ads

    Samsung offered up three of the top 10 most effective ads of 2012, according to one metric. An ad for a new larger refrigerator led the pack, while a spot for its Galaxy Note came in third and one for a new tablet finished in a tie for ninth, according to Ace Metrix. ...Read the whole story

  • B&N's Nook Sales Record Shortfall

    Barnes & Noble has disclosed that Nook sales during the holiday season were disappointing. On Thursday, it provided more detail, saying its Nook business had revenue of $311 million for the nine weeks ending Dec. 29 -- down 12.6% from the same period a year ago. ...Read the whole story

  • BuzzFeed Raises $19M To Build Media Company

    List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. ...Read the whole story

Around The Net

The Year Ahead, What We Can Learn From 2012

Many of the trends we saw in 2012 -- from the ongoing rise of social advertising to the success of video beyond pre-roll and in-stream -- continue to challenge the industry in 2013. ...More

  • Attention, Advertisers - Your Canvas Is Shrinking

    As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance -- all have new hurdles to climb when the world goes micro. ...More

  • Google Scores Big Win In Search-Results Probe

    After investigating Google for 20 months, the Federal Trade Commission today definitively endorsed the concept that search engine operators have the discretion to decide how to display search results. The FTC officially cleared Google of engaging ...More