Advanced Search

• Study: Tablet Users Like To Shop, Buy by Mark Walsh

  A new study by Adobe Systems underscores the key role tablets play in mobile commerce, with tablet owners far more likely than smartphone owners to use their devices both for shopping and making purchases. ...Read the whole story

• Facebook Takes Wraps Off 'Graph Search' by Mark Walsh

  Facebook on Tuesday unveiled a revamped internal search system that makes it easier for users to get information among the vast array of status updates, pictures, "Likes" and other content posted to the social network. ...Read the whole story

• Facebook: It's A Start, But Search Marketers Expect More by Laurie Sullivan

  Facebook Founder Mark Zuckerberg made it clear Tuesday that search would become a proprietary tool on the social site, excluding companies like Google, Amazon and LinkedIn from accessing the data, but welcoming Microsoft, which holds a minority stake. ...Read the whole story

• search Covario: Search Budgets Rising Along With Better Leads, Higher Returns by Laurie Sullivan

  Higher paid-search budgets continue to pay off in better lead generation and return on investments, a recent study focused on enterprise technology, consumer electronics, and retail confirms. Covario reports in its fourth-quarter Global Paid Search Spend Analysis that overall, the cost per click fell and conversions rose. ...Read the whole story

Mobile Advertising: Lucrative With Right Strategy by Diane Mermigas

Time for a reality check on the flashy Consumer Electronics Show and the robust mobile revenue forecasts that have kicked-off 2013. Calmer heads prevailing on Wall Street are warning significant costs will moderate growth rates and value creation, likely wreaking havoc with the rosiest outlooks. Brian Wieser, senior analyst for Pivotal Research Group,  estimates Facebook in 2013 will spend $2 billion to generate growth in mobile advertising, which will drive a 43% rise in revenue, much of it front-loaded this year.   That does not include the cost of major acquisitions such as Faceboook's $1 billion purchase of Instagram.  "Whatever ...More

• Mobile Brains Reaching Mobile Brains by Chuck Martin

  Targeting has been the unkept promise of mobile marketing. But we are starting to see improved sophistication in real-time bidding, app marketing and location-triggered offers. ...More

• Digital Hyper-Tasking Will Push Mobile in 2013 by Jack Loechner

  According to comScore, reporting key trends in the U.S. mobile phone industry during the period ending November 2012, Samsung is the top handset manufacturer overall with 26.9% market share. Google Android continued to lead among smartphone platforms, accounting for 53.7% of smartphone subscribers, while Apple secured 35%. ...More

• The Problem With Mobile Is Perception by Cory Treffiletti

  For mobile advertising to succeed as a viable opportunity for advertisers, mobile needs to learn to value its own inventory better than it currently does -- and convey the perception of that value to marketers. ...More