After letting third-party shopping apps get a head start on in-store shopping utility, retailers appear to be gaining back customer mindshare with their branded app experiences. Read the whole story
The Mobile Marketing Association has released an updated primer on mobile couponing as it works toward establishing a standard ad unit for mobile offers … Read the whole story
In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn't the only way to … Read the whole story
The local mobile social network is trying to make it easier for local merchants to update, share and manage their presence on the Foursquare … Read the whole story
Social TV, also known as the second screen, has long interested app developers and network ad sales and marketing teams. Now in 2013 we … Read the whole story
Not only will there more second screens in consumers' living rooms -- but there could be more big second screens. This year, 10% of … Read the whole story
Mobile technology has now become woven into the travel experience, helping to ease traditional choke points. Read the whole story
OpenTable, which posts real-time online restaurant reservations for diners, entered into an agreement to acquire Foodspotting for about $10 million in cash. Foodspotting encourages … Read the whole story
Are TV apps, a means of finding information about TV programming, useful to the general public? In a recent study outside major cities, the … Read the whole story
A special interest group formed by the standards body NFC Forum now supports the retail industry through a little embedded chip in phones that … Read the whole story
Who hasn't wished for an app that could automatically suss out the truth, and in real-time? Now, thanks to the political news team at … Read the whole story
Social media has long been synonymous with "owned" or "earned" media -- the kind you don't actually pay for. But a new survey commissioned … Read the whole story
Microsoft's release of its Office 365 Home Premium software to the public yesterday is drawing attention more for how it's being distributed, or not, … Read the whole story
Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will … Read the whole story
Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story