The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are integral to our everyday lives. It … Read the whole story
Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could … Read the whole story
TripAdvisor scored the best among online travel services providers, according to YouGov BrandIndex, which measured online travel services providing the highest value and satisfaction … Read the whole story
The darling of the newest class of consumer technologies is undoubtedly Google's Glass. Sleek, beautiful, exciting Glass eyewear delivers a persistent layer of augmented … Read the whole story
According to a new survey conducted by AT&T, a full two-thirds of small business owners said they plan to spend as much or more … Read the whole story
By just about any measure, marketers are missing the boat on the mobile video opportunity. Mobile provides an incredible revenue-generating and brand-building lever, yet … Read the whole story
Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story
According to new research by Accenture, the "Seamless Retail Study," 49% of consumers believe the best thing retailers can do to improve the shopping … Read the whole story
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The Great Root Bear. Back in February, A&W Restaurants … Read the whole story
A seasonal shift in ad spending and expanded inventory led to lower CPM rates on Facebook in the first quarter, but the increased volume … Read the whole story
The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at least one … Read the whole story
TV broadcasters are asking a federal appellate court to order online video service Aereokiller to remain closed. Aereokiller, like the Barry Diller-backed Aereo, offers … Read the whole story
I've been hearing a lot about Google Now for some time, and given what I understand about it, I'm not sure why everyone's not … Read the whole story
Just as planning -- and some buying -- begins in earnest for the 2013-14 upfront advertising season, two top forecasters have issued tepid projections … Read the whole story
Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story