Part of Facebook's pitch to marketers is that its first-party data sets on users stand out especially well on mobile platforms where everyone is learning to live without the cookie. … Read the whole story
What Apple CEO Tim Cook called the biggest overhaul of iOS since the iPhone's launch, a revamped mobile platform, also included other updates that … Read the whole story
Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
For anyone looking to small businesses to be a key driver of mobile payments there's good news and bad news. The good news is … Read the whole story
Magazines are trying to re-imagine their content and test new models on devices. Within weeks of one another, two legendary print brands have used … Read the whole story
We know that patients and healthcare professionals are using mobile devices for health and wellness information. In fact, 80% of physicians own a mobile … Read the whole story
"Lots of consumers had heard about [the story] and perceived it as negative for Verizon," Ted Marzilli, CEO and founder of YouGov BrandIndex, tells … Read the whole story
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while March alone saw a 66% jump in total … Read the whole story
Yahoo Small Business on Monday will launch Yahoo Localworks to help companies generate leads and become more visible through search query results, directories and … Read the whole story
Rainn Wilson, who played the quirky Dwight Schrute on "The Office" TW show, recently tweeted a number of caustic, okay vicious, comments about US … Read the whole story