The metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court the distracted viewer. But I am … Read the whole story
Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced … Read the whole story
The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS … Read the whole story
In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling … Read the whole story
According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. … Read the whole story
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012. With … Read the whole story
A shopping trip over the weekend reminded me yet again of the small and sometimes unseen influences around mobile commerce. Facing a lengthy, multi-city … Read the whole story
The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast released this morning by Publicis' … Read the whole story
The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, … Read the whole story
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users … Read the whole story
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available … Read the whole story