When The Onion satirized USA Network programming in a mock entertainment spot, USA joined the joke. Imagine a day when media companies can use social channels to have good-hearted fun … Read the whole story
Messaging apps like WhatsApp and Snapchat have gained increasing attention for the sheer volume of activity their users generate. The fast-growing use of these … Read the whole story
Anyone who has recently upgraded a smartphone from one that runs on a 3G network (say, the iPhone 4) to one that streams video … Read the whole story
Coupons.com, known for its discounts and relationships with consumer products goods companies, will release a free voice-activated app Thursday for Google Glass. It puts … Read the whole story
In 1995, automated trading transformed the New York Stock Exchange, and that same system of real-time bidding has been transforming the online display advertising … Read the whole story
Porsche Cars North America is launching a marketing campaign called "Code of the Curve." The campaign integrates a smartphone app with a Speed Channel … Read the whole story
On Oct. 6, 1845, when the first organized baseball game was played in Hoboken, N.J., (the game was three innings, and the final score … Read the whole story
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story
Search marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. … Read the whole story
As part of its initiative to simplify advertising on Facebook, the company on Wednesday announced updates to analytic reports through the Ads Manager tool … Read the whole story
Small businesses sure are getting a lot of attention in the world of mobile commerce. Square, the mobile payment platform, just introduced a digital … Read the whole story
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story
The online video network and advertising solutions company announced plans to go public about a month ago and took the plunge this morning. Its … Read the whole story