Multi-screen access is helping consumers and media companies revisit the paid digital content model. But we need publishers to stop fetishizing their own content and begin fetishizing their customer experience, … Read the whole story
Mobile growth powered Facebook to a 53% revenue gain in the second quarter as the company's fortunes are increasingly tied to devices, not the … Read the whole story
Well, go figure! Mobile devices really are person-to-person tools, despite our efforts to turn them into computers. Marketers need to start focusing on the … Read the whole story
Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. … Read the whole story
As online and in-store shopping dynamics continue to evolve, consumers are figuring out their own best ways to get a deal, even if a … Read the whole story
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads … Read the whole story
Rather than a revolution, I call Google Chromecast an evolution of products the tech industry will continue to see in the near future. It … Read the whole story
Deal activity in the local digital space in the first half of 2013 was in line with the year-earlier period, with mobile showing the … Read the whole story
The last decade has brought a pair of revolutions in consumer viewing behavior. The first was widespread adoption of the DVR, ushering in ad-avoidance … Read the whole story
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus on real-time bidding to support advertisers moving ad dollars to RTB, according to … Read the whole story
How do you know if your Web site is working to get you calls? If you want more calls from your Web site, the … Read the whole story
Despite the flat forecast, several areas within the industry will remain strong. Smartphone sales will continue to increase, with revenues expected to surpass $37.8 … Read the whole story
Some 62.28% of all Internet-connected devices in North America send traffic through Google every day, according to a study by Deepfield that also finds … Read the whole story
ABC will make content from a number of news programs, as well as "Jimmy Kimmel Live" and "The View," available on Clear Channel's iHeartRadio … Read the whole story
T-Mobile is taking aim at AT&T and Verizon with a pair of ads running today in USA Today and The New York Times and … Read the whole story
ZenithOptimedia has a deal to gain proprietary access to data from digital ad company Collective that could help the agency group better target TV … Read the whole story
"We want to go viral!" We've all heard that cry, In the age of YouTube and social media, it's arguably the number-one thing that … Read the whole story
PointRoll has agreed to settle a class-action lawsuit stemming from allegations that it circumvented the privacy settings of Safari users. PointRoll said in court … Read the whole story
I just returned from vacationing in Ogunquit, Maine. It's a beautiful town that I am happy to share with the French Canadians. I would … Read the whole story