On Day One of the Mobile Insider Summit, speakers engaged the audience on some of the ways mobility is challenging traditional notions of the media plan, consumer insight and paths … Read the whole story
In a follow-up to its report last week comparing app usage on iPhones and iPads, Flurry takes a similar look at how use differs … Read the whole story
According to a Millennial Media/comScore Study, mobile phone penetration is nearing 100% of the world's population, with more devices than people. As a result, … Read the whole story
The billion-dollar question is: "How will consumers define the device? Is it a mini-tablet that happens to have a phone app? Or a phone … Read the whole story
Okay, sure I admit it. I added the "Sharknado" name to my column purely for the shock value and hope of trolling for clicks. … Read the whole story
David Ervin, director, integrated marketing, Hillshire Farms and Liz Ross, president, BPN North America, concede that the CPG industry has lagged in mobile, befitting … Read the whole story
The first time I bumped into mobile startup Scanbuy was at a MediaPost conference in New York several years ago. After a demo, I … Read the whole story
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
There is still magic to a phone call. Think of the big Carly Rae Jepsen hit "Call Me, Maybe." It wasn't "Text Me, Maybe" … Read the whole story
Groupon opened its affiliate marketing program globally Monday, launching the Groupon Partner Network and reporting infrastructure to manage all the company's efforts related to … Read the whole story
Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, … Read the whole story
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform … Read the whole story
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story