At yesterday's Mobile Summit the man behind GE's brilliant 6SecondScience Vine videos said that one of the valuable brand qualities conveyed by experimental programs like these is mastery of a … Read the whole story
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
Mobile is not a device. It's not a channel. It's not a strategy. It's a given. Gone are the days of thinking about mobile … Read the whole story
With Microsoft announcing plans Monday to shut down its Tag technology by 2015, it cast further skepticism around the future of QR codes and … Read the whole story
Recent tablet game titles suggest that devices will pose a serious challenge to the attractiveness of the next generation of pricey consoles from Microsoft … Read the whole story
Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story
Mobile shoppers continue to shop everywhere and all the time. In a presentation on the everywhere shopper at the MediaPost Mobile Insider Summit yesterday, … Read the whole story
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story
Boy, they're not getting any smarter out there, are they? In the latest instance of what can only be termed criminal idiocy on social … Read the whole story
IHG's Holiday Inn brand is launching a multimillion campaign with the theme "Change Your View." TV combines the Holiday Inn brand's heritage with its … Read the whole story
According to the PQ Media Global Consumer Usage of Digital Media Forecast 2013-17, consumer digital media usage worldwide is on pace to grow 11.8% … Read the whole story
Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops as well as print -- but they aren't … Read the whole story
With its dramatic shift to a mobile-first focus, Facebook has emphasized the value it places on helping developers use its third-party platform to build … Read the whole story