Whatever fuzzy math Apple may be using to claim a big win for the company and iPhone brands last weekend, CEO Tim Cook probably won back something that had been … Read the whole story
There are 70 million tablet users-it's the fastest adopted technology since the cell phone. More than half (52%) of digital time spent is on … Read the whole story
When it comes to online or mobile banking, there is a presumption that most Boomers would just as soon step up to a teller … Read the whole story
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
Personal data analytics is a fascinating counterpoint to the tag, track and target ethos of commercial data "collection." Here we see creative individuals leveraging … Read the whole story
Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, … Read the whole story
Traffic to luxury brand Web sites rose 10% so far this year compared with last, with five brands -- Ralph Lauren, Coach, Michael Kors, … Read the whole story
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
Are consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story
As part of the decree settling the Federal Trade Commission's review of its $1.3 billion acquisition of Arbitron, Nielsen will divest a key component … Read the whole story
Ontario-based BlackBerry, the company that controlled more than half of the smartphone market in the U.S. before it was known as the smartphone market … Read the whole story
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
"At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you … Read the whole story
Apple is arguing in new court papers that iPhone users suing the company for allegedly allowing app developers to access personal information should not … Read the whole story
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story