MoBlog
Amazon is covering all possible bases in its annual Kindle announcement this time around. But a barrage of press releases and cool feature call-outs will not solve the larger problem … Read the whole story
With location-based technology playing a growing role in mobile marketing, the Mobile Marketing Association on Wednesday released a new guide outlining the technologies, metrics, … Read the whole story
- COMMENTARY
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story
- COMMENTARY
There are a couple old sayings used by carpenters: 1) "A carpenter is only as good as his tools." 2)"Measure twice, cut once." And … Read the whole story
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
COMMENTARYAre consumers catching up to what they can do with mobile shopping? That was one of the points tossed about during a panel discussion … Read the whole story
Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and … Read the whole story
OMMA's first-ever all-female jury women took the stage Monday night to present the 8th Annual OMMA Awards in New York City. In another first, … Read the whole story
