Podcasting has always been ahead of the post-mass-media curve. Perhaps too much. It suggests how potent a self-made media environment could be. At the same time, its slow advance suggests … Read the whole story
Rivaling the most tech-savvy demographics, moms continue to wow Madison Avenue with their ability to steer shopping trends and adjust household spending behaviors. More … Read the whole story
Location reporting on mobile is often way off the mark, literally. Thinknear ran its own survey of ad impressions and found consistent discrepancies. Why … Read the whole story
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions … Read the whole story
A few columns back, when I said Google's Glass might not be ready for mass adoption, fellow Search Insider Rob Garner gave me this … Read the whole story
Older consumers may have the cash for more sophisticated technology, but younger consumers actually want it more, and are willing to pay for it … Read the whole story
Most of the world's mobile phones are in developing nations. But marketers need to understand the unique opportunity and special challenges of targeting these … Read the whole story
AT&T announced a new a la carte option for mobile connectivity-a $5 "day pass" for tablet users in need of short-term data access. The … Read the whole story
We may be about to find out the level to which mobile shoppers are willing to be targeted in stores as they shop. Earlier … Read the whole story
As was widely predicted, Hulu on Thursday named Fox executive Mike Hopkins as its new CEO. A Hulu board director since 2011, Hopkins most … Read the whole story
James Earl Jones can recite the phone book and I’d be a happy camper. For Sprint’s "Everything's Important" campaign, he recites the content of … Read the whole story