Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it easier for use to use them … Read the whole story
Customers have higher expectations than ever, and the transactions space must evolve to meet and exceed them. Customer-centric decisions in retail marketing help to … Read the whole story
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
The most obvious difference between Web and device screens -- size -- is also the most complicated. This difference leads to some counterintuitive implications … Read the whole story
Facebook is adding video to its mobile app ad format. The company said potential customers will now be able to click to watch a … Read the whole story
It's great to discover more and more brand marketers beginning to leverage addressable or smart advertising: the ability to serve customized messages to different … Read the whole story
"[Retailers should] embrace Wi-Fi because it allows customers to do additional research in the store in a way that is convenient for them, thus … Read the whole story
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) is "revolutionizing" mobile advertising whether the industry is ready or not. "There's no … Read the whole story
The programs, which reinforce the importance of kids engaging in fun, physical activities each day, particularly after school, are opportunities for Nesquik to build … Read the whole story
This just in to the Social Media Insider newsroom: some 40% of YouTube's traffic now comes from a mobile device, up from 25% last … Read the whole story
This holiday season could put mobile commerce even more solidly on the map. Several weeks back, a top executive from comScore said at a … Read the whole story
"Word of mouth ... is a key part of understanding customer satisfaction -- which, in turn, is predictive of future financial results. With today's … Read the whole story
In an editorial coup, Yahoo on Monday announced hiring popular "New York Times" tech blogger David Pogue to lead to the Web portal's consumer … Read the whole story