Sony is getting serious about the second screen in its upcoming PlayStation 4 console. We may finally see game programmers and even marketers begin to tap the latent promise of … Read the whole story
Nielsen reports that software will be available in November that will enable clients to include mobile digital TV content from smartphones and tablets in … Read the whole story
The holy grail of using mobile phones to close the data loop with in-store payments continues to seem as elusive as, well, the Holy … Read the whole story
Following several Twitter registration statement filings with the U.S. Securities and Exchange Commission for an initial public offering, Twitter filed papers setting the public … Read the whole story
As if pop-up promotional graphics and network logos and on-screen reminders telling the viewer what he or she is watching weren't enough, now broadcast … Read the whole story
Looking to create some unusual marketing for a traditional TV premiere, MTV says it will release an entire season of new docu-drama "Wait 'Till … Read the whole story
Just because most people are time-starved doesn't mean they aren't shopping. The way people -- particularly women -- are shopping is what has changed. … Read the whole story
"We can target specific behaviors, and incentivize members to try new Dunkin' offerings that are likely of interest to them," John Costello, Dunkin' Brands … Read the whole story
According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consumer insights project, teens are experiencing general spending fatigue across key categories, specifically … Read the whole story
Mobile start-up Drawbridge has hired ex-Google and AOL executive Kate Burns to lead its EMEA business in London. Burns, named vice president, EMEA sales … Read the whole story
Mobile consumers are interested in using their phones for transactions, but those transactions don't necessarily include mobile payments. I just came across some interesting … Read the whole story
Continuing to reshape its C-suite, Hulu on Friday named Disney exec Elaine Paul as its newest chief financial officer. Hulu is clearly most comfortable … Read the whole story