iPhone and Samsung smartphones enjoy almost equal shares of the U.S. market. Nevertheless, Apple owners continue to excel at drinking, eating, and absorbing content at levels no other set of … Read the whole story
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in … Read the whole story
Fox has signed American Express under the Twitter Amplify initiative, providing near live TV content as soon as it airs to the social media … Read the whole story
In-app expectation by consumers may be higher than some think, as mobile shoppers look for more app functions before, during and after the purchase. … Read the whole story
Mobile data revenues among U.S. wireless carriers in the third quarter approached half (48%) of total industry service revenue, underscoring the rising demand for … Read the whole story
That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story
Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and … Read the whole story
If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Read the whole story
A new study has revealed that real-time marketers might not be so good at the whole real-time thing, after all. In fact, the CMO … Read the whole story