Apps issued in advance of animated film premieres have become standard practice for Disney now. But here is the rub. They are neither crappy or disposable. They actually engage. Read the whole story
When iTunes Radio made its much-anticipated debut in September, many observers wondered whether it would prove a Pandora-killer. Earlier this month, the online radio … Read the whole story
Mobile data is showing some good and bad news for retailers this shopping season. For the last month, the number of people passing stores … Read the whole story
In a move that is sure to put Apple rumor mongers into overdrive, Cook and co. are reported to have acquired an Israeli company … Read the whole story
Busy moms have their mobile phones with them always, and they rely on them to save time. But mobile is also a source for … Read the whole story
Programmatic in mobile is turning into more than just a fad, and OpenX just placed a big bet on its future. The company has … Read the whole story
Extending the programmatic ad platform from online display to create addressable TV ads has been one of the industry's pet fantasies since I started … Read the whole story
Consumers are still not sold on the value of mobile transactions, despite ever-increasing options available (such as the national launch last week of Isis … Read the whole story
Consumers could soon regain the ability to legally unlock their cell phones, if the new Federal Communications Commission head has his way. This week, … Read the whole story
Larger phone screens lead to more mobile content use. Data consumption on smartphones with screens 4.5 inches and up was 44% greater than those … Read the whole story
Sean "Diddy" Combs is betting big that young audiences will make room for Revolt.TV -- the digital extension of his new multi-genre, multichannel music … Read the whole story
On the surface, the term "big content" sounds like yet another buzzword destined for the marketing dustbin. In reality, big content is the definition … Read the whole story
For the second month in a row, AOL held its position over Google as the Web's top video ad property. The company that Tim … Read the whole story
The marketing landscape is crowded -- and it's harder than ever to reach moms. One way to get ahead of the curve is to … Read the whole story
A new survey from the National Retail Federation predicts that beginning at 6 p.m. Thanksgiving Day, some 140 million people will leave the turkey … Read the whole story
Omnicom Media Group has unveiled a new Data Management Platform with campaign performance reporting and audience targeting capabilities on a single global platform. The … Read the whole story
Steve Minichini, who has been the shop's president, Interactive Marketing, has been named chief innovation and growth officer at the agency, a new position … Read the whole story
What influences consumers to make a purchase? Google wanted to know how digital drives auto research and purchase decisions, so it launched a study … Read the whole story