Whither the motion comic? It bastardized both comic art and animation into a hybrid no one seemed to want several years ago. But if we want a video format that … Read the whole story
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announced on its site it had been bought by the Web giant. Yahoo … Read the whole story
Marketers are exploring ways of integrating voice interfaces to handle higher-level interactions with customers. But how much do any of us really want to … Read the whole story
In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
Will in-store ads really make you buy more? More than "Should I invest in these new technologies?," this is the question many retailers are … Read the whole story
SMS and loyalty app provider Mobivity will acquire a leading provider of point-of-sale receipt offers. the combination promises to tie POS acitvity and transactional … Read the whole story
AT&T's opportunity for marketers to sponsor consumer bandwidth will no doubt attract considerable interest. But the longevity of the program depends on targeting it … Read the whole story
Don't be surprised to see more pictures popping up on Twitter. Tweets that include links to photos, along with image preview images that appear … Read the whole story
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers … Read the whole story
As it continues to tweak its News Feed algorithm, Facebook on Tuesday said it would push down text-only status updates from brands in user's … Read the whole story
Paying by mobile may just be a matter of numbers, basically one person learning at a time. With so many new payment systems being … Read the whole story
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right into the heart of Dove's brand mission: Convincing young women that the things … Read the whole story
Last week's minor revelation that Starbucks' mobile app was storing personal information in plain text on devices is bound to become commonplace. Any brand … Read the whole story
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey player Drew Doughty, U.S. speed skater Shani Davis and Canadian figure skater Patrick … Read the whole story
Microsoft will allocate more resources this year to support the Chinese search market in an effort to grow the company's market share in the … Read the whole story
The share of teen users active on Facebook continued to slide in the fourth quarter of 2013, dropping to 48.5% from 56% in the … Read the whole story
A popular medical management tool is now available on iPads and iPhones, thanks to Mission Pharmacal Company. The San Antonio-based pharma company sponsored the … Read the whole story
With the Federal Aviation Administration loosening rules on the use of portable electronic devices during airplane flights, seatback trays could use an overhaul to … Read the whole story