In a new patent application Apple is proposing an ad and content targeting system that leverages everything from blood pressure to perspiration, facial expression to finger pressure on touchscreens to … Read the whole story
A new report from Forrester predicts that mobile technology will play an increasingly major role. Mobile will increasingly become a dominant force in purchase … Read the whole story
Most TV viewers are not fully focused on the second screen when it comes to multitasking while watching traditional TV programs. More than three-quarters … Read the whole story
NEW ORLEANS -- Consumers are showrooming in auto showrooms. A new study from Cars.com sheds light on how the practice of using mobile devices … Read the whole story
Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story
Social commerce was once thought of as a mechanism to exclusively drive online sales. But that paradigm has been shattered as brands use social … Read the whole story
Consumers now hold the world's information in the palm of their hand, prompting analyst firms like BIA/Kelsey to estimate the U.S. mobile ad market … Read the whole story
So here we are again, at the beginning of a new year, a moment when predictions for 2014 - reach epidemic proportions. There's nothing … Read the whole story
Fitbit, maker of the popular activity tracker of the same name, has hired Tim Rosa as vice president of global marketing. In the newly … Read the whole story
Getting cash from an ATM is moving to the smartphone as the gradual move to cardless cash continues. Smartphones are starting to augment the … Read the whole story
Thanks to strong sales of its Surface tablet and new Xbox game console, Microsoft saw profit rise 3% during the quarter ended December 31, … Read the whole story
Besides the usual rush of campaign organization and planning, I hope you'll take time to investigate ways to help your email program deliver even … Read the whole story
It's January, so it must be time to start thinking about national TV buys that run from October 2014 to September 2015.No, seriously. It's … Read the whole story
Got 10 seconds? DDB Oslo is using Snapchat to recruit creatives. And here's how some industry creatives find relief from the daily ad grind. … Read the whole story