Sporting the kind of personalized, mobile-aware front end YouTube should have, the new video app from StumbleUpon is a step in the right direction. It targets moods as well as … Read the whole story
Unable to compete with Orville Redenbacher in TV advertising, Diamond Foods brand Pop Secret in 2012 embarked on a series of experimental mobile and … Read the whole story
For all the debate surrounding the role cookies play -- for better or worse -- in consumer audience targeting, the next big battle won't … Read the whole story
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
Early in the mobile commerce revolution, the concept of test and learn became commonplace. This was for numerous reasons, but primarily at the time … Read the whole story
Amid the Net neutrality tussle, ad executives say they're intrigued by AT&T's sponsored data offering, which taps into both the content marketing trend and … Read the whole story
While buying from a mobile device continues to inch upward, mobile continues to permeate the entire purchase process. The sales transaction today is now … Read the whole story
The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story
From country to country, mobile users in emerging markets repond differently to message content, offer types and even delivery time of day and style … Read the whole story
Google's Gmail service went down Friday, and some took to services like Twitter to complain. A steady stream of comments flooded Twitter #whengmailwasdown -- … Read the whole story
A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story
Young consumers are making life harder than ever for the auto industry. If they even buy a car -- which is becoming rarer -- … Read the whole story
Two years ago, most video marketers were almost exclusively focused on click-through rates. Sure, video CTRs are higher than banner CTRs, but what does … Read the whole story
Google, still heavily dependent on revenue from advertising, has added another tool to AdSense that lets publishers sell ad space directly through their accounts. … Read the whole story
One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, … Read the whole story
Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks … Read the whole story
NEW ORLEANS -- Steve Szakaly, chief economist for the National Automobile Dealers Association (NADA) and Jonathan Banks executive analyst for its used car division … Read the whole story