MoBlog
The new iBeacon short-range smartphone communication and triggering technology will get its largest test on opening day of baseball season as Major League Baseball plans to use the technology at … Read the whole story
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, is designed to be personalized for fans. It also has a "vault" of … Read the whole story
- COMMENTARY
The mass market does not use technology for what it can do. It's used for what they can do with it and this is … Read the whole story
Facebook CEO Mark Zuckerberg has often described the role of the site's News Feed as delivering a "personalized newspaper experience." The company took a … Read the whole story
It was, is and shall remain all about the ecosystem, Google CEO Larry Page indicated in his blog post yesterday announcing an agreement to … Read the whole story
In its latest bid to bolster its mobile talent, Yahoo has acquired Incredible Labs, the startup behind personal assistant app Donna. Donna will be … Read the whole story
- COMMENTARY
Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, although the trend keeps growing. This white … Read the whole story
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
- COMMENTARY
I've always enjoyed working in mobile, but I've rarely enjoyed it as much as this week, when I had the pleasure of speaking at … Read the whole story
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bowl ad on her TV show. The ad stars DeGeneres as a modern-day … Read the whole story
- COMMENTARY
Beacons, beacons everywhere. In the category of bright, shiny objects discussed at the MediaPost Mobile Insider Summit this week, the subject of Apple's iBeacon … Read the whole story
VivaKi has made its existing relationship with Innovid more expansive, choosing the immersive video technology company as its preferred ad partner for all of … Read the whole story
- COMMENTARY
Marketers have used data to tailor campaigns for years, and the new era of Big Data has paved the way for marketers to further … Read the whole story
Tim Tebow couldn't score a long-term contract with a NFL team, but at least he has a sense of humor. Tebow stars in two … Read the whole story
