Jimmy Fallon occupies the revered "Tonight" show chair this week, and a mobile app launches to accompany him. While it has some of the host's own quirks, it is as … Read the whole story
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
Both publishers and advertisers greatly accelerated their use of mobile activation codes in 2013. the number of titles using the print2mobile method editorially was … Read the whole story
As part of their sponsorship package, some athletes are contracted to post tweets on behalf of advertisers. Major brands are showing up often as … Read the whole story
As usual, innovation is frequently local when it comes to social media. A number of cities, noting that Instagram is the fastest-growing platform in … Read the whole story
In its filing to become a publicly-traded company, the maker of the hit mobile game Candy Crush Saga is touting "data-driven marketing" as a … Read the whole story
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while … Read the whole story
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users … Read the whole story
According to a new study, by Javelin Strategy & Research, 2013 marked an important mobile payment's "first," with tablet payments comprising almost half of … Read the whole story
Despite rampant competition, investments in social and mobile distribution helped Salon Media Group finish 2013 on a high note. Ad revenue hit $1.8 million … Read the whole story
Showrooms work great for electronics, clothing and furniture stores. With faster mobile speeds connecting browsing and shopping, the whole retail experiences become so much … Read the whole story
U-Haul is encouraging the public to send photos of their moving adventures to be featured in collages on the sides of U-Haul In-Town moving … Read the whole story