A new program for Golden State Warriors fans detects when a ticket holder enters the cheap seats section so it can offer an upgrade. Read the whole story
App install ads have become a big money maker in mobile for companies like Facebook. Now, Yahoo is getting in on the act by … Read the whole story
Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we … Read the whole story
Encouraging more video views, Twitter is now letting mobile users preview clips right in their feeds and play them with one click. As part … Read the whole story
Apple is doing a lot of talking about what consumers will see and hear on their devices whether or not they bear an Apple … Read the whole story
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
Who declared open season on Facebook? Lately, it seems as if everyone has. So in this Social Media Insider, we shall jump on the … Read the whole story
Apple intends to allow users to stream live and on-demand programming stored in "cloud" servers. If it goes through, the deal would signal a … Read the whole story
While the issue of mobile payments is far from settled, there are plenty of entities vested in helping determine where it ends up. A … Read the whole story
KC Estenson, SVP and general manager of CNN.com, discusses the network's recent sale of news aggregator app Zite to Flipboard this month, the audience … Read the whole story
Thanks to buzz from places like CES 2014 and SXSWi, companies have a new quandary: what's our wearables strategy? The proliferation of wearable gadgets … Read the whole story
Through July, Pure Leaf will be the exclusive sponsor of the Grow for Good Web site, which has recently been redesigned and refreshed. Several … Read the whole story
Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for … Read the whole story
According to the 2014 Temkin Experience ratings, which evaluates the responses of more than 10,000 customers about their experiences with companies across 19 industries, … Read the whole story
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research says of those exposed to TV-related tweets, 77% have watched TV show content; … Read the whole story
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story