MoBlog
Chipotle appears to have a good sense for combining broadly engaging branded entertainment with direct marketing payoff using mobile channels. Its new "Farmed and Dangerous" series engages viewers in an … Read the whole story
About 2.99 seconds. That's the average time the top 100 Web-only retail sites take to load on a mobile device -- almost two seconds … Read the whole story
COMMENTARYOutside the mobile media bubble, many CIOs remain unsure of how their companies should mobilize, if at all. Don't blame them. We have created … Read the whole story
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying a new app-promoting ad unit. Once clicked, the units will take users to … Read the whole story
- COMMENTARY
Nielsen created ripples last week when it released data showing that Instagram has on average 32 million monthly smartphone users, versus Twitter with "only" … Read the whole story
Instagram has long been a favorite of selfie-obsessed teens, but the photo- and video-sharing sharing app is turning out to be big for small … Read the whole story
COMMENTARYA lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a mobile device … Read the whole story
"Social media is becoming a significant source of traffic across the Internet, as consumers increasingly use sites like Facebook, Pinterest or YouTube more as … Read the whole story
- COMMENTARY
When generations grow up socializing digitally, does their ability to learn empathy suffer? Trip Hawkins, the man who 30 years ago founded Electronic Arts, … Read the whole story
Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS … Read the whole story
- COMMENTARY
According to a new report from business consulting firm Bain & Co., mobile payment users, on average, spend approximately twice as much through all … Read the whole story
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabilities to its trading desk, Audience on Demand (AOD). The company has partnered … Read the whole story
COMMENTARYIn the search for online and in-store mobile tracking equality, none exists. Government legislators and consumers have never had a similar view on the … Read the whole story
WPP's VML, part of the Y&R Group, has redesigned the organization's digital platform in time for the upcoming 2014 World Cup. The new hub … Read the whole story
