MoBlog
Days after Amazon's Fire TV launch, leaked documents show what Google's "Android TV" will include. Search, cross-screen seamless experience and recommendations will be key differentiators. But how does Google distinguish … Read the whole story
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
- COMMENTARY
The early browsing results are in, and owners of Tesla's always connected car are spending an inordinate amount of time (you guessed it) checking … Read the whole story
In addition to the already expected foray into app install ads, Twitter is also showing off expanded capabilities for its card-based promoted posts. Read the whole story
COMMENTARYSmartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone shopping activity … Read the whole story
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
COMMENTARYWhile most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that the majority … Read the whole story
Investors showed a healthy appetite for shares of online food-ordering service GrubHub, which jumped in its market debut despite a broader market sell-off on … Read the whole story
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that … Read the whole story
Hearst TV has adopted Anvato's technology for digital ad insertion technology in live streaming video at over 20 of its local TV stations, the … Read the whole story
- COMMENTARY
This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new … Read the whole story
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
COMMENTARYGoogle already has several back doors into the consumer's living room through television, but the next one will give it a clean line of … Read the whole story
In the U.S., the battle for market share between iOS and Android has reached a virtual standstill. The Google mobile platform ran on 52% … Read the whole story
- COMMENTARY
SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping … Read the whole story
Combining the best of all media channels, Web TV is attracting more consumers than ever. As such, a full 25% of consumers plan to … Read the whole story
- COMMENTARY
Just in time for Friday's Opening Day, the Boston Red Sox have unveiled a new version of their mobile app At the Ballpark aimed … Read the whole story
Consumers are bored with the online shopping experience and want something new. But online and pick-up-in-store options are no longer a novelty for consumers. … Read the whole story
- COMMENTARY
Social media's utility as a channel for spreading dissent and catalyzing protest movements makes it an attractive tool for intelligence services seeking to destabilize … Read the whole story
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
- COMMENTARY
Millennials. Always connected, yet so elusive. Each spends an average of nearly 18 hours per day on media, according to a recent study by … Read the whole story
Although China's overall economy may have some slowing growth, China's media economy will continue to climb at double-digit percentages in the near term. According … Read the whole story
COMMENTARYAd tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the … Read the whole story
There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story
In a blow to software developer Carrier IQ, a federal judge has rejected the company's bid to send a class-action privacy lawsuit to arbitration. … Read the whole story
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If you are interested in securing a competitive edge for your product in Baby Boomer markets, you will be more successful if you take … Read the whole story
Digital content channels were found to drive the brand's business "in surprising ways," with social and shared, viral content expanding consumption occasions and driving … Read the whole story
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I missed the announcement that Apple had a made subtle change to the last great hope of high street retail. What do you mean … Read the whole story
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I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story
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Every year, we see new creative trends emerge. In 2014, viewers have made it clear that they want as many tear-jerking videos as brands … Read the whole story
- COMMENTARY
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
