Facebook appears to be pushing the messaging function out of its main app and into the Messenger app exclusively. Gee -- Facebook forcing its constituency to behave in ways that … Read the whole story
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 135% compared with the prior year. Mobile search advertising contributed 25% to the … Read the whole story
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story
Mobile is a fast-growing but still a small part of overall U.S. retail sales. A new eMarketer industry forecast projects retail m-commerce will increase … Read the whole story
A new survey suggests that consumers are eager to get their hands on the next-generation "iPhone 6," rumored to have a larger screen than … Read the whole story
Boostability is customizing its partner programs to enable traditional media companies -- including broadcast TV, radio and cable -- to begin offering advertising clients … Read the whole story
Building on its new effort to target millennials, Turner Broadcasting's HLN news channel has now struck a strategic deal with Twitter. One of its … Read the whole story
Mobile ad platform TapSense on Wednesday announced it has created a fund to coax mobile publishers to use real-time bidding (RTB) to sell their … Read the whole story
What makes good native advertising stand out against other ads (or even bad native advertising) is context. That context can refer to timing (event-based … Read the whole story
TV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring … Read the whole story
Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and it's not … Read the whole story