MoBlog
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to them, according to a new Forrester … Read the whole story
Marketers have high expectations for mobile advertising, but investments still trail the media's potential. Most marketers still don't see great performance and have difficulty … Read the whole story
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused … Read the whole story
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
Yahoo still awaits a turnaround in 2014. But the Web giant on Tuesday reported a modest revenue gain in the fourth quarter after four … Read the whole story
- COMMENTARY
In buying digital comics pioneer ComiXology last week, Amazon continued to signal that it's interested in revising and enhancing the media experience as it … Read the whole story
COMMENTARYSome 47% of consumers searched for local restaurants on a mobile device in the past 30 days, followed by 44% for pizza and 38% … Read the whole story
